Guest Post: How to Effectively Explore the Power of Content Marketing Channels by Jyoti Bhandari

I would like to welcome Jyoti Bhandari to NAG today. She is here to share some thoughts about exploring the power of content marketing and its channels as this is how business, no matter what it is, and even authors can learn from. Enjoy!

Content Marketing Channels
[Image Source – Designhill]

Bill Gates once famously quoted that content is king. Now, with dynamic marketing scenarios and increased number of content channels, I couldn’t help but share this wonderful quote from Jonathan Perelman:

“Content is king, but distribution is queen, And she wears the pants.”

This tongue-in-cheek quote questions a lot of things. Are your content marketing efforts measurable? If yes, what’s the true value? Are your content marketing initiatives able to connect content to revenues? And, what exactly are you looking for from your content marketing campaigns? Prospect Engagement, brand awareness or leadership?

Let us look at following statistics to know the power of content marketing channels, courtesy Kapost.

  • 2% of marketers think that branded content is more effective than magazine advertisements, 69% say it’s superior to direct mail and PR.
  • 82% of prospects say content targeted to their industry is more valuable.
  • 9 in 10 organizations market with content.
  • 95% of B2B enterprise marketers use content marketing.

Now that we know how content marketing is such a powerful tool, let’s learn how enterprise society can effectively explore the power of content marketing channels.

The Potential In Creative Web Pages

Content Marketing
[Image Source – pvmgarage]

Business owners have stopped using neighborhood-basement-designers in order to give their website a rich feel. In fact they are opting for professional crowdsourcing websites such as Designhill.com for various Website and Blog Designs. Reason? Because they now understand that content marketing has a lot to do with design as well. Here’s how you can explore the power of content marketing channels through creative web pages:

  • Induce High-quality, professional-looking photos and Images: You don’t want your users to think your products/services/brand is just as inferior as your images.
  • Visualize your content, induce more graphic elements: In current dynamic market, it is almost vital to use to graphic elements rather than traditional text-based content.
  • After text & graphics, it’s the time for Videos: Don’t shy away from using videos in your website, because if a picture can be a thousand words, a video is then a short booklet.

Boost Your Brand with Infographics

Content Marketing

[Image Source – designhill.com]

There is a sudden craze among marketers for infographics because it’s so delicious that you want to taste it. An infographic is designed in a manner that you would want to read the whole content, you would want to know the kind of elements used. Quite like when Windows XP came for the first time, we just wanted to look at it, precisely because it was filled with many interesting things at once. Here is how you can effectively boost your brand with good and relevant infographics.

  • The Interest keeps on growing: There is almost 96% increase in the viewership since 2005.
  • Target Audience are more attracted in Visual elements: A Survey says that 90% of information that comes to people’s mind is visual in nature.
  • Viral Compatibility: Almost every time an infographic is made on the planet, it goes through at least 10K likes.

Using Video Marketing to Your Advantage

Demand Metric published a report indicating that 70% of business-owners are now shifting towards videos for marketing. As much as 82% marketers believe video marketing to be more successful than other channels of marketing. Obviously these numbers indicate that there is a wide scope for videos to market your products and services, and video marketing strategy can boost both sales and brand value. Here is how you can effectively use video marketing to your advantage.

  • Identify your audience: While there is a big scope for video marketing, it is important that you first determine the segment of audience where you are going to showcase the video. Factors like, regional internet excess, video relevance to specific area, shopping history etc are to be kept in mind before proceeding.
  • Call-to-action: Once you are done producing the video, it is important to introduce a call-to-action or else it might fail to yield the desired results. Make sure you know beforehand what action do you want people to take after they have done watching the video. For deep impact, you should include a call to action in both visual and audible manner.
  • Distribute is queen: Do not overlook the power of social media when distributing your video. Promote it through many channels. Also, do not forget to optimize it for mobile viewing since large number of users are now using mobile devices for viewing videos.

Wrapping it up

The process of creating a communication tool demand a thought out through understanding of why it needs to be done, for whom and how. It has to go through the prism of modern marketing. In order to develop a cross-media marketing platform, one has to stay away from the traditional methods of ‘been there done that’ attitude.

Let us know how you have been doing it for your business. What has been your most powerful medium for content marketing? Drop down your comments below.

Author bio: Jyoti Bhandari a blogger. In her spare time, she generally write on topics concerning design, E-commerce, startups. When not writing, she love spending her time playing video games and watching cartoon movies!

Drag and Drop Features To Simplify Designing Your WordPress Site by Solostream

Solostream is here to talk about some of their WordPress themes. WordPress is commonly used to build websites and having an awesome looking site is a great start in helping you promote you business no matter if it is books, web design, publishing, underwater basket weaving classes, or whatever. Check these out as well as what is on their site.

As an open source platform, anyone has the opportunity of exploring various WordPress themes and introducing modern features to make a website look more like a pro. There is one significant customizable feature that one should look for a WordPress theme, and that is the drag and drop feature. This is a feature that will allow you to customize your web page layout and other features simply by choosing from the options available and dragging them to arrange your chosen website elements. To help you make a better choice when selecting multipurpose Wordress themes with the drag and drop them builder feature, here are some that are worth checking out.

WP Brilliance

Enjoy a more flexible layout when designing your web pages with WP Brilliance. You can easily tweak on its web page designs using custom page builder and create a slider to highlight your content. Its responsive design also helps your website to automatically adjust the placements of your page elements in order to display its content in organized manner even on a mobile or tablet screen. You can arrange the buttons, columns, icons and many other customizable elements using a drag and drop feature with great convenience.

Solostream

Fast Line

This is a multipurpose WordPress theme that is optimized with several pre-designed layouts. With its drag and drop feature, you can easily arrange the elements of your pages. Change the design of your web pages, customize the gallery, add buttons, icons and forms, including customizing your layouts and widgets to your site with a breeze.

Solostream

Strata

This multipurpose WordPress theme is excellent in optimizing your website for HD video publishing. It is supported by a fully integrated visual composer plugin with the drag and drop feature. This theme is great for someone who wants to create a WordPress site with multimedia contents. Its menus are also customizable, and you can easily create parallax pages for your site. The theme is supported with animation features and you can adjust the sizes of the image or video content. You can enjoy these features without the coding knowledge required.

 photo SS3_zpsojh10jgj.png

Template Toaster

For someone who needs some serious tweaking and customization on their web pages, this multipurpose theme for WordPress can be a good choice. Its drag and drop features are intuitive in giving the user more leeway of modifying the content. You can organize every detail of your web page elements simply by dragging and dropping them according to your preferences. Among the customizable elements include the header, footer, sidebar, widgets, as among many others. There are pre-made templates that you can automatically assign as your website theme design. There are several modules that you can drag and arrange accordingly.

Solostream

WP Professional

If you are a professional who want to market and promote your skills and profession online, but does not know how to create your own website, using the WP Professional theme can give your career a boost. The drag and drop feature of this multipurpose WordPress theme will give even the novice WordPress user a good chance to create a professional looking personal site to showcase your services, portfolio and skills. There are impressive built-in features that you can instantly use to jumpstart creating your website and with its drag and drop feature, you can arrange the elements any way you want it. Anyone has a good chance of customizing their WordPress site layout and designs without the coding skills with this WordPress theme.

Solostream

Get your highly customizable premium WordPress themes with an advanced drag and drop feature now here and be one of the proud WordPress site owners in the web today!

Guest Post: Marketing On Facebook Doesn’t Have To Be Hard. Read These 6 Tips by Sheena Mathieson

Facebook Marketing

If thinking about Facebook marketing gives you a headache, then you might not be focusing wholly in extracting the best approach in marketing on Facebook. If you find Facebook marketing extremely hard, you might have not yet kept contact with the best Facebook Strategies. If these dilemmas ring a bell, get ready to ease the difficulty. Marketing on Facebook doesn’t really have to be hard. Read on and pick up some tips that can help you uplift your Facebook strategies further:

1. Engage with your fans fully
Focus on how you can increase the extent of engagement you have with your existing fan base. This can be your chance to get your brand recognized by them, so always reply to their comments, messages, and posts about your company. Reply in a manner that builds rapport and friendship. You need not to sound objective and robotic in doing so. It would be ideal of you can take time to respond in a genuinely social way. Act not just a business entity, but their actual buddy in a digitally social platform.

2. Post on a regular basis
Regular posting sends search engines a signal that your content updates are fresh and updated. Also, a healthy volume of regular posts shows how you pay attention to your business page and how often you open engagements to your fan base.

3. Use the power of videos
If you’re thinking of a good post to share or to upload, maximize the trendy impact videos impose. People easily get attracted to videos especially those with enticing titles and they easily click on those. So, note this fact and get it applied.

4. Carefully think of which content is worth posting
The kind of posts you make shows your approach and the kind of interaction you want. If you are sales- driven, you might be compelled to post merely promotional posts which talk entirely about your company offers all the time. However, this isn’t what the audience wants. They want something more substantial, something informative, engaging, exciting, and something unique. If you find a content update that belongs to any of these criteria, give it a go.

5. Post contents that have two-way impact
It is ideal to keep conversations and interactions with your audience at all times. Do not focus on posts that promote one- sided content. You have to trigger and elicit their interaction and responses so post something like a question that appeals to their causes, beliefs, aspirations. You can start a debate or a discussion of a topic relevant to your niche. You can even simply ask them feedback or suggestions on how to improve the service you have or the industry you’re in in general.

6. Use Facebook ads and Maximize Insights well
Creating Facebook pages are free, but accessing Facebook ads involve minimal investment (depending on the scope you want to cover and the budget you are willing to shell out). When you use Facebook adverts, you can easily target the exact audience you want your ads to be seen. You can choose their gender, language, location, interests, profession, and so on. You can also have a management tool in the form of Insights wherein you can check your week-long or month-long activity. This involves the number of likes, shares, post reach, and engagements you’ve had. Everything about Facebook has now been made easier. You can easily identify here the Facebook Strategies that worked and those that didn’t. As you go along, you can easily come up with the best blend you can use to enhance your approach about Facebook marketing.

About the Author

Sheena MathiesonSheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

Product and Company Review: Able2Extract 9.0 by Investintech

new author, new authors, self publishing, publishing, book publishing, book, books, ebook, ebooks, ebook publishing, newbie author, newbie authors, authorship, marketing, book marketing, self promotion

File conversion tools can be a must for bloggers, business owners, authors and publishers or just about anyone who works with many different file types all the time. You never know when you need a handy-dandy tool on hand that can do the job when you need to convert something. I was able to try a new one out: Able2Extract 9.0 by Investintech. Even though it may not cater to all author/publisher needs (at least right now), it could help you with most!

Disclaimer: I was contacted by Investintech to try their product Able2Extract 9.0 for free. This has no effect on my views of the review of the product or my overall experience.

What is Able2Extract?

Able2Extract is a type of file conversion software that can convert just about any file into PDF or vice versa. You can open the PDF and make a few tweaks to it, but it is not a “PDF Editor Tool”. It also gets its name of being able to “extract” some information chosen by the user prior to conversion.

Before you simply think “it’s just another file conversion tool, and we have so many of them already”, there are some things that help set it apart from many of the others (not all).

It is one of the few programs you can download to your computer when you try it for a free trial or purchase a license to use it. You don’t have to bookmark a page and login on the Internet. This is nice if you aren’t in a place to get on the Internet and need to convert something on-the-go. Plus, there will be no need to upload and then download the finished file. Saves time and data usage (if that would apply to your internet connection).

It is also one of the few programs that I have been able to find or try that can handle PDFs that come from a scanned document. Some tools simply do not like them. Not sure why. This is one of the things that really stood out in my mind.

Have a lot of files to do at once? Then you can also do a batch conversion.

You can encrypt and protect your converted documents should you feel the need.

About the User Interface

The interface is straightforward and easy to use. Appearance was clean and user friendly. There are available tutorials available to you should you need them on their blog as well as on Facebook and Twitter. They also provide customer support. I have a couple such tutorials as a sample below.

Creating a Secure PDF

The New PDF to Excel Custom Conversion

They have many file conversion options to choose from: Word, Excel, Powerpoint, Open Office, Publisher, HTML, and any of the image file types (bmp, png, jpg), and more.

Some of the settings can be easily tweaked to fit your needs. It’s very easy to play around with and not worry about breaking anything!

Pricing

The pricing for the full license for all the features is pretty reasonable and will pay for itself in the long run if you expect you will do lot of file conversions for your business in time and resources saved. Furthermore you have one tool to do the job, not several that all have separate licenses. Click here to compare pricing and features and get a paid subscription.

Not sure or want to try it out before buying? They have a free trial available to you. Click here.

Overall

Everything was very neat and user friendly. I didn’t really run into any crashes or technical issues during my trial. The download went smoothly and the program didn’t take up a ton of space on my computer or bog down the RAM.

This already great product could always have some kind of improvements to make it even better. Some capacity to share documents via email or to sharing tools like Dropbox, Google Drive, or Photobucket from the interface for instance? Possibly watermarking should the occasion call for it?

My contact at Investitech was very friendly and got back to me within reasonable timeframes and provided any information I needed for trying out the program.

Rating: 5/5 Cool B-)

Have you used it or would like to share comments or thoughts, please leave them below!

Guest Post: 7 Deadly Sins Of Social Media Marketing That Are Seriously Hurting Your Brand by Eilidh Edgar

I would like to welcome Eilidh Edgar to NAG today. She is here to share some of the most deadly sins that can hurt or even kill you brand.

Personal Aside: the example used in Sin #6 is never ok anytime or anywhere. Just sayin’.

Enjoy!

Deadly Sins of Social Media Marketing

Image credit: Salesforlife.com

Social media can truly make the image of your brand. But at the same time, if done incorrectly, it can also break your brand and ruin its entire image.
The deadly sins of social media do not just turn off your customers; in fact, their impact is more severe than that. It gives off a bad impression about you as a company and also generates negative publicity, which can seriously hurt your brand. Read on to know more about the seven deadly sins of social media marketing:

1. Mixing Religion And Politics With Your Brand
These are two topics that will seriously antagonize your customers no matter what side you take. When friendships can be severed over religious or political opinions, keep in mind that you are only a business. It would be much easier to sever ties with you.

2. Mixing Personal And Professional Accounts
Your business social media account should be strictly for business. Granted, you need to introduce a personal anecdote or two to add a personal touch but before you post your personal drama, ask yourself these questions:

  • Will it help me to sell my products?
  • Will my audience still respect me?
  • Would my customers care to know?

Refrain from posting if the answer to any of these questions is “No”! The only exception to this rule is when you want to clarify something to your customers. For example, “I will not be taking orders today due to a death in the family”.

3. Losing Your Cool
When you lose your cool in a physical store, the effect is generally contained. But if you lose your cool on social media, it puts the brand’s image on stake because any bad incident has the potential of going viral through either a picture or a video. Remain courteous to customers at all times, no matter how many times they test your patience. This will help you get out of the situation with your reputation and integrity intact.

4. Tooting Your Own Horn
Highlight your achievements but donot make it sound as if there is no one else in the world that is better than you. Firstly, that is not quite true. Secondly, there is nothing more off-putting than arrogance in almost any field. Let others decide how good you are at what you do.

5. Sounding Too Greedy
Yes, you are out there to make money but do not keep going on and on about it. Your customers know very well that you are in a business and you will be making money from it, but rubbing the ‘money part’ in their faces will only annoy them. Social media gives you the opportunity to connect with your customers on an emotional and personal level; take advantage of it.

6. Resorting To The Distasteful
A rape joke may be OK within a selected circle of close friends but in a business setting, this will only alienate your customer base. Not only everyone has different taste when it comes to jokes but also there are limits that should never be crossed especially when you are doing business.

7. Using Cheap Tactics
The best way to get your customers to “like” your content is to make it genuinely likeable. Avoid resorting to cheap tactics such as posting content that include things such as: “like this post if you have guts” or “share it at your own risk”. It only makes you lose credibility and respect in the eyes of your customers.
If you are guilty of any of the above, take a good look at your social media strategy and revamp it if you have to. Be honest with yourself, and do what is required.

Author Bio:
Eilidh Edgar is a career consultant at write my coursework mainly specializing in developing next gen leaders and entrepreneurs. She also loves to blog about the changing trends and methods in the online business industry.

Guest Post: Stay Focused: 9 Time Saving Tools for Writers by Jessica Millis

I would like to welcome Jessica Millis to NAG today. She is here to share some tools to help save time for us writers. Check it out and see if may help you with your efficiency without sacrificing the quality. Enjoy!

Time Saving Tools for Writers

You write a sparkling content, you have a stunning writing style and feel of words. But if you want to pay your bills, you can’t work more time than you’re getting paid for. No one sets out to waste time, right?

But how many times have you found yourself, pouring another cup of coffee freaking out because your client expects their copy tomorrow. Like the coffee is going to deliver creative genius at 10pm.

“Why didn’t I start earlier?” You cry.
“Why did I spend so long researching?” You wonder.
“Why did reply to all those emails?” You regret.

When you work for yourself it’s up to you to meet your deadlines. It’s up to you to put your grown up pants on and manage your own time.

But never fear. Here are time saving tools that will help you write more profitably. You need to manage your time. Lots of tools claim they save time, but there are many times when they simply add more steps into an already slow process. The true fact is that the most hassle-free and time-saving services are those that allow writers to check and alter your work so that you do not have to. The tools here are very varied, but each one is useful for saving time in one way or another. They all have features that make them useful to both academic writers, students and freelance writers. Actually, these tools are useful for everyone.

1 – Convert Case
http://convertcase.net/

This is one of the greatest time-saving tools of all time. It is a tool that hundreds of people should have created and yet here is the only website that offers it (for free). If you type or copy something in a capital case, or a lower case, this tool will change it for you. If you want your titles to have the first letter of every word as a capital letter, then this tool will do that for you too. It is the sort of tool that seems worthless when you don’t need it, and seems like a gift from the heavens when you do.

2 – Write or Die
http://writeordie.com/

This is a tool that makes it so that you write as much as possible without distractions or procrastination. If you stop writing for a certain amount of time, then it starts making noises and annoying you. You can set a tolerance level for if you have to do a lot of reading before each sentence, so that it doesn’t become unnecessarily annoying. It helps you write and keep writing. It helps to stop you becoming distracted by reminding you that you are supposed to be writing.

3 – Mind Node
https://mindnode.com/

This is a nice tool you can use to organize your thoughts. It allows you to create mind-maps. You can create mind maps to organize your ideas and thoughts and link them together. You can put a number of things onto one image so that you do not have to paw through hundreds of notes to remind you of what you need to write about or do. If you need to remember key concepts, then you can put them into a mind map and save time later through not having to go through your notes to remind yourself of the key concepts.

4 – Word Count by Essaymama
http://www.essaymama.com/wordcounter/

This is a tool you can use to count how many words or characters are in the text you have pasted into the tool. Copy and paste sections of your work into the tool and see if you have gone over word count. It is also handy if your boss or client wants you to use a set number of characters because you can check how many you have used. You can also alter your text within the browser and it shows updates on how many characters and words have been used.

5 – Spin Bot
http://www.spinbot.com/

This is a time saver if you need some content and you need it now. You can copy content from another website, enter it in the spinner, spin the content and then proofread it. You will have to carve away a fair chunk of the content, but what is left is usable and hopefully will fool the plagiarism detectors. Toggle the options as you use it to see a variety of results.

6 – Spell Check Plus
http://spellcheckplus.com/

This is an independent spelling and grammar checker that only gives a certain amount for free. If you want to use it for free you can only enter 250 words for each check. If you subscribe and create an account, then you can enter around 3000 words per check. The tool checks your spelling and grammar and suggests improvements. It is rather good at pointing out dropped or over-used commas. The tool works online and will work on your web browser. The only downside is that it takes a few seconds to load the results, which can become tiresome if you are checking a lot of work at one time.

7 – Evernote
http://www.evernote.com/

This is an organizational tool that many people claim helps them save time. It is certainly good as an organizer and reminder tool, which may be all the help a person needs in order to save time. This tool will help you take and organize your notes, video, files and audio, and will also allow you to set reminders so that you do not forget important dates and such.

8 – Inbound Writer
http://www.inboundwriter.com/

This is a tool you can use prior to writing your post or article. You can check to see if the tool thinks your post will fly or flop. It uses data collected from similar texts and from online metrics. If you are a big believer in trends directing attention without fail, then this is the tool for you. If you are a big believer in the chaos theory, then every result this tool gives is as good as a wild guess. See if any friends or colleagues have a subscription and try theirs to see what you think.

9 – SpellCheck 24
https://spellcheck24.net/

This is a spelling and grammar checker that you can use on your web browser. Paste your text into the tool and click the button. It checks your work and then offers simple suggestions. It is free and very easy to use, plus it does not take a long time for the results to generate, so you can check numerous pieces of work a little faster.

Author Bio: Jessica Millis, a freelance writer, editor and content creator. Jess has 12-years experience in educating, writing and other content related -ing things.

Guest Post: Social Media SEO Resources to Improve Your Search Ranking by Eve Haugen

I would like to welcome Eve Haugen to NAG today. She is here to share some some thoughts about using social media to help boost your SEO. Check it out!

Any business that is keeping up with the modern trends will tell you that SEO is a big and important method that is worth investing in. This is because SEO has proven to improve the website of a business most especially when it comes to search ranking. Of course, companies want that much needed exposure in order to carry out the promotion of products and services that they specialize in. They need to convince everyone that they are the leading brand of that particular industry. One of the best and most convincing tools that any company will want to invest time and effort in is social media.

 

One of the best social media tools today is Facebook. It has reached 1 billion users worldwide and is still continuing to grow. A lot of people can be found on Facebook and are likely to browse it compared to any other social platform in the similar field. Because they find interesting material in this site, they spend more time here. Also, you can share your favourite articles and posts with just a few clicks. The chances of it being seen is very high. If you are able to provide quality products and services and respond to people who are particularly looking for them, it is most likely to improve your overall search ranking.

Social Media and SEO

 

Among all the tools, one that adheres SEO and social media together is none other than Twitter. This social media tool boasts of having more than 550 million accounts. Here, you are able to send tweets with images, texts and short links. Unlike Facebook, which tends to be lengthy, Twitter is able to capsulize all of that. Since people value their time and use it wisely, they are more likely to respond to those that attract the eye or spark the curiosity among the tweets. By viewing and retweeting the most common links in your company’s account or better yet, make your content as original as possible, these actions are bound to boost your business’ search ranking.

 

Social Media and SEO

 

Since people respond better to moving images or videos rather than purely text, another tool that has been proven to be the favourite of many is YouTube. The number of people uploading videos in this social media website has boomed to over 14 billion videos. You can find almost anything and everything on YouTube. Companies should focus on improving their content by reinventing or introducing new features so that it can attract a lot of viewers on this site.

Social Media and SEO

 

As you can see, social media has a significant impact on SEO leading to the search ranking of any company’s website. If a company is able to exhaust valuable resources on these things, then it is guaranteed that they will have a steady flow of traffic to their website. By acquiring more traffic, this means a large possibility of gaining more customers. As everyone knows, this is beneficial for a business because these customers are the ones that bring in the profit.

About the Author

Eve HaugenEve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.

 

Guest Post: 8 Different Jobs You Can Pursue As A Freelance Writer by Alastair Trot

I would like to welcome  Alastair Trot to NAG today. He is here to share some information about some jobs you can hold as a freelance writer both old and new? Check them out and see what could work for you!

Freelance Writing

Just because you call yourself a freelance writer does not mean you have the ability to do it all. While there are some writing jobs that are not meant for everyone, there are plenty of other gigs that you can try your hands on. You would be surprised to hear about the number of jobs that you can pursue as a freelance writer. Take a look at the following few freelancing jobs in the field of writing that you could consider pursuing for a successful career ahead:

  1. Copywriters

Copywriters are considered as one of the best freelance categories in the field of writing. The responsibility of a copywriter is to write stuff on the basis of sales and marketing. A copywriter has a higher demand than other forms of writers. Although very few people know about this category of writing, almost all professionals know about this line of work. Corporate sectors prefer freelancers who can copy-write more than freelancers who can produce an average form of work.

 

  1. Translators

Are you a bilingual or a multilingual? If you answered yes, then this category is for you. Translators are given a piece of work in another language and they are required to use their skills for translating it into a desired language keeping a consistent flow of quality.

 

  1. Technical Writers

The world is moving ahead at a speed of light, and with all the technological advancements in the market, there is an increasing need for the technical writers. This category of writers is responsible for typing out manuals and technical pieces of work for the industries and technological corporations.

 

  1. Web Content Writers

Web content writers are responsible for generating content for different websites including descriptions about the company, their services, their products and portfolios. Most of the web content is supposed to be informative and targeted to attract customers to a specific brand. If you think you have the ability to attract customers and clients using just the power of your words then you can become a web content writer.

 

  1. Assignments Writer

 

If you have a deep knowledge and understanding of any academic field or subject, you can share it with those (students, mainly) who require assignment writing help. Believe it or not, there are many learners who lack the skills and seek expert writers to do the job for them.

 

  1. Audio-Video Writers

This category is relatively new that deals with a writer receiving a special audio clip and being requested to write all about it. Sometimes, these speech clips can also be replaced with video clips. In either case, the freelance writers have to take a small piece of audio and generate content about it to a desired length.

 

  1. Story Writers

This category is one of the most creative categories when it comes to freelance writing. As a storywriter, you are required to generate a fictional piece of work around a topic. For example, if a company works as a muscle car company, they might ask you to make up a story about a customer who bought and had a great experience with their muscle cars.

 

  1. Review Writers

This is one of the comparatively knowledgeable categories of freelance writers. Review writers are normally expected to write reviews on different products, movies and places defining their experience with the service. Although this category pays less, it is a fun and less extensive task to do.

 

  1. Blogger

Bloggers are another common type of freelance writers. Bloggers normally are expected to have none to minimal experience but are required to write a piece for a specific blog daily. These writers are generally not paid so much but have a great experience when it comes to writing about a specific category and for a specific brand.

Author: 

Alastair Trot is an expert writer known in the education world for his expertise.

Guest Post: 5 Tools Everyone in the TWITTER FOLLOWER Industry Should Be Using by Sheena Mathieson

I would like to welcome Sheena Mathieson to NAG today. She is here to share 5 tools that everyone who uses Twitter for business should use. Enjoy and try them for yourself!

5 Twitter Tooks

Many companies are now turning from one social tool to another in order to reach out to a specific audience. This refers to the kind of audience that the online industry is relying on so that they can reach an array of the company’s products and services. Using a social tool like Twitter allows the distribution of information to reach each and every Twitter follower. Here are a few tools that everyone in any Twitter follower industry should consider using.

Long links can take up a lot of characters, which can be a problem for Twitter whose characters are limited. If anyone needs to shorten those links, it is recommended to use Bit.ly. Not only that, but it saves a lot of time by sharing these shorter versions of links to more than one account. Through Bit.ly, individuals can make customized domains that match for their company. This personal touch creates trust among any Twitter follower.

Hootsuite is another favorite tool used by the online industry. If a company uses more than one social media, Hootsuite allows its users to manage them instead of having to open them individually. By doing it this way, it saves a lot of time and effort that can be used somewhere else in a more productive way. Not only is it easy and convenient, it is a single platform that allows you to access all of the social network channels that the company is in.

Another popular social tool used in the online industry is BufferApp. Instead of flooding every single Twitter follower with interesting and relevant news that one finds every minute, this tool allows the user to send these links in accordance to a schedule. This is important so that followers won’t get annoyed with overloading of tweets at a single time. The user can set up a particular schedule based on time to evenly distribute such information.

SocialBro is another social tool that companies can invest on. This is because its users can analyze critical data and assessment towards a path of making important decisions that can enhance any marketing strategy. SocialBro reaches out to a target audience that is vital for any company. It attracts potential clients and customers.

Another powerful tool that can be added to the list is Twitterfeed. Shared quality content can be viewed by the audience over multiple social networks. After users have distributed the content, statistics can be tracked and monitored. This way, users can analyze which content is popular among the audience so that users know what kind of content to look for in the future when the need arises.

All of these social tools can be used in the online industry in order to boost and promote a particular business to an audience who is in need of such product or service. These are meant to be used for long term measures so that companies can watch as they progress or bounce back after a series of downfalls. A combination of marketing strategies as mentioned earlier are important in order to reach the company’s goals.

About the Author

Sheena MatthiesonSheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

Guest Post: Four Key Components To Your Perfect Holistic Marketing Design by John Kelly

I would like to welcome back John Kelly to NAG today. He will share some thoughts about marketing. Enjoy!

Marketing Design

Marketing is a concept that can make an average product look like luxury and sell it to millions. It creates an opportunity in the market, which will develop the product into a need and a brand for a number of consumers. Sometimes marketing can offer so much value to products and raise awareness that without which it can become hard for companies to sell what they are offering. The importance of marketing today is much more than before, the reason for this is the availability of so many alternatives, brands, products and counterfeit solutions that a consumer looks for a leverage to base their decisions on and marketing as well as branding allows them to do that. The difference between the Nike and Addidas shoes is nothing when it comes to durability, performance and use but only the brand perception is such that it creates enough space for two so similar brands to co-exist and be successful in the market.

In the 21st century, the marketing has changed a lot, today there are so many different avenues from marketing from on-ground to social and digital media and traditional media as well as out of home. Brands and companies try to cater to all avenues in order to maximize their message reach to all consumers out there, but the trick when utilizing all avenues is the fact that the message across all the platform should be the same so that the consumers do not confuse themselves. This synchronization in the message means a more holistic approach to the marketing concept called holistic marketing. The idea of holistic marketing gave itself birth from the need to keep the communication message across all platforms same, in order to create more in-depth marketing. Today, we will discuss four different components that make up your holistic marketing approach for a brand or product.

Building relationships

Marketing is no more selling for profits. It is about creating mutually beneficial and profitable relationship with customers in order to encourage them for repeated purchases and recommendations. Relationship in marketing is done through different ways, the more common ones include customer service in order to make customers feel they are valued, offering loyalty programs for long term purchase with the same existing customers and other similar avenues. Relationship building with customers through marketing helps because when customers can trust a brand or a product they will instantly buy it.

Integrated Marketing

Integrating all marketing solutions and message to create one strong strategy is another key concept to holistic marketing. When you integrate all your messages as one strong objective and communication your customers are bombarded and subconsciously fed the same message in order to make them remember.

Ambassadorship

Being ambassadors of your own brand is important. You cannot expect your consumers and customers to trust your brand if your own people are unhappy with it. So owning up the brand and having the ambassadorship for it is extremely important.

Performance and Returns

Finally performance measurements against the objectives and strategy are crucial. You as a brand should always focus on monitoring the return on investment you get through the proposed strategy in order to ensure efficiency and success.

 

Author Bio:
John Kelly is the writer of this post. He always wants to provide better and authentic information to the readers because he knows the importance of article writing. Recently he partially connected with a custom homework writing service for providing assistance and guidance to the student in a convenient manner.