Guest Post: 5 Leading Social Media Platforms for Professional Writers by Alison Cerys

I would like to welcome Alison Cerys to NAG today. She is here to share some thoughts about the 5 Leading Social Media Platforms for professional writers of any kind. Enjoy!

Top 5 Social Media Platforms for Professional Writers

Writing is an art, through which we share our beliefs and thoughts and there’s no option better than social media to connect and share new ideas with the audiences at large. Just like every other field, social media has turned out to be a great platform for those who love to write and look at this medium as their source of income and growth.

Many writers are making the most of this medium for their leisure purpose and many are the serious writers, who are getting paid for each word they write.

Let us look at some of the social media platforms that are helping many writers to make most of their art.

Facebook

It didn’t take long for Facebook to make its way this deep in everyone’s life. Facebook has enabled writers to share their thoughts with their interested people around the globe. Professional people have embraced it greatly and make use of it for their personal and professional needs. It is the most widely used social network with more than 132 billion users from around the world. If you are a professional freelance writer, you may create a separate page profile on Facebook and make your connections to get more work.

Twitter

Like Facebook, Twitter is also a popular social media platform that is assisting professional people to connect with other users of their interest. Through Twitter as a professional writer you will get a chance to connect with readers who love to read creative ideas. In addition, you can discuss about your recent write up and engage with your readers in a meaningful discussion. This way the readers will get a sense of a great bond with the writer. According to a recent report twitter has more than 270 million active users from around the world.

You can also make use of different guides in order to be persuasive in your word choice and can manage within 140 characters easily with an image.

Blogs

With the rise of social media, the phenomenon of blogging has come to the forefront. Before that people didn’t have any clue of what blogging actually is. Now people used to update their personal blogs or write blogs for other people on demand, which is known as guest blogging.

WordPress and Tumblr are known as the best blogging sites and later on you can also share the blogs on different social media sites as well.  By using blogging forums you can also get a chance to express your creative ideas in front of the people who love creativity.

LinkedIn

LinkedIn is a powerful social networking platform that was launched in May 2003 for the sake of professional people. If you are working as a professional somewhere and do writing as a part time job, make sure you write this information in your profile, so others in search of writers can come looking for you. Many people come to look for writers with their respective books names. So clearly mention your book name so they can easily get access to it. This online platform would connect you with the professional people and the growing companies that are present in your industry.

WordPress

As mentioned above, the WordPress site is the most used site for the purpose of blogging. The platform of WordPress can be used in two different ways. One, as we all know is, simple blogging, which is a very basic one. Another one is commercial grade, which lets great possibilities of functionalities and social media integration. According to some experts’ advice, you must go for custom settings for the blogging purpose so you can tailor your blog accordingly. In this way, you will get an opportunity to highlight your writing skills and great ideas not only to professional people who live around you but also to people who want to hire skilled people.

In the closing, it could be said now that by social media platforms are playing a vital role in the growth of talented people especially writers. You can also use these forums to connect, learn and grow in the right direction. Therefore utilise social networking forums to enhance your knowledge and share new ideas with a larger number of audiences.

About the Writer: Alison Cerys is a passionate writer and content developer of Dissertation Works. You can hire him if you want to expert writers help overcome writing issues in a proactive manner.

Guest Post: Leveraging the Social Web for Self-Publishing Success by Tanisha Williams

I would like to welcome Tanisha Williams to NAG today. She will be back in a couple weeks to discuss a different topic as well. Today, though, she will be talking about why it is important to leverage social media and to talk some more about a new ebook platform Chat Ebooks. Click on the links to check out the site. Authors and readers alike are wanted!

Important note: Just as I am colleague Rachel Thompson have said time and time again, social media is not just sell, sell, sell, your book–it is about meeting and interacting with people and building relationships. Enjoy!

Leveraging Social Media

Ever since the advent of the Internet and e-reading devices, the self-publishing industry has virtually exploded in popularity. In the days before the digital revolution, self-publishing was somewhat frowned upon as a type of “vanity press”, where authors had to finance their own publishing efforts due to an implied lack of outside interest in the book. Nowadays, any author wanting to self-publish a book can present his/her work to a potential audience of millions of people with only a few clicks of the mouse. Needless to say, it is easier now than ever for aspiring authors to experience self-publishing success due to the outstanding opportunity that the Internet has afforded.

Hugh Howie, a prolific and highly successful self-published author, recently published an eye-opening report asserting that the earnings of self-published authors have actually surpassed those of authors who have signed with the big five publishing houses (Macmillan, Penguin Random House, Hachette, Harper Collins, and Simon & Schuster). This salient data point underscores the shift in the balance of power that is taking place where authors’ publishing capabilities and royalties are concerned.

Although this data is definitely encouraging to the aspiring ebook author, it is important to note that only a relatively small percentage of self-published authors earn the lion’s share of the royalties. According to a survey of over 5,000 authors conducted by Digital Book World, a mere 0.6% of self-published authors earned over $200,000 in 2013, and roughly one-fifth of the self-published authors surveyed earned nothing at all. While the number of extravagant success stories will always be in the minority, this does beg the question as to what may be the “missing ingredient” that keeps many self-published authors from achieving breakthrough success.

This is where ChatEbooks truly begins to stand out as a digital publishing platform. Although there are a large number of publishing platforms and venues to choose from, and each one has its strengths and weaknesses, ChatEbooks is unique in that it offers not only the ability to self-publish your book, but it also leverages the power of social media to connect authors with their readers in an unprecedented manner.

Most ebook publishing platforms allow you to upload and sell your book, as well as receive reviews from readers, but they do not offer anything in the way of establishing true connections with your readers through social interaction. ChatEbooks harnesses the strengths of social media in order to help authors and their readers engage and connect within the context of the selling/reading experience. If you are an avid ebook reader, you may be able to leave a detailed review of an author’s book, but wouldn’t it be even better if you could provide feedback directly to the author, and then have that author respond in kind? This is the type of interaction that ChatEbooks provides to its users. Having this kind of direct access to the authors whose work you have come to appreciate and support is nothing short of a book lover’s dream.

If you are an aspiring author, you will definitely appreciate the benefits of using ChatEbooks in light of the limitations of other publishing platforms. You will retain complete control over the pricing and distribution of your book, and you are allowed to keep 100% of the revenues from the sale of your book. Also, unlike many other digital publishing platforms, you will have immediate access to any monies generated from your book sales. The unique social media interactivity offered by ChatEbooks allows you to engage with your readers in an exciting and personal way, a benefit that can pay great dividends in the form of referrals and recommendations. It is no secret that word-of-mouth is still the most powerful form of advertising, and by offering your readers a personal connection to your work via ChatEbooks, you open the door for them to share your work with their network of friends. This can produce more fans of your books, and more revenues for you!

It is easy to see why ChatEbooks is the ebook publishing platform of choice for authors who are looking to expose their work to a diverse audience, and connect with their readers in a meaningful way. With the myriad of advantages that ChatEbooks offers, it only makes sense to join and begin taking advantage of this powerful self-publishing platform.

About the Author

Tanisha Williams is the author of two non-profit e-books “501c3 In 12-Steps” and “Simple Internal Controls That Protect Your Assets”.  Her desire for more interaction with readers was the key inspiration behind the development of her latest business venture ChatEbooks (https://www.chatebooks.com/).  ChatEbooks, launched in October 2014, harnesses the strengths of social media in order to help authors and their readers engage and connect within the context of the selling/reading experience.

Professional Writers: Why You Should Always Write Your Best All the Time and Every Time

Write your best every time

I am probably sure that you have been wondering when I was going to write something myself and why this hasn’t been posted on a Monday. Well, I haven’t posted anything since I have been going through a long period of recovery from some major personal issues that I won’t go into detail so much here. I have also been queried by quite a few writers for guest posts and during this time and it has worn me out–it is both good and bad in ways. I have some guests on the next 3 Mondays, so I need to get this one in.

This dealing with possible guests is what developed today’s post. This can go for seasoned as well as newbie writers. I have heard this spoken several times and wasn’t sure why. It seemed like that this rule would be considered obvious–like ‘No duh!’ obvious.

Everything you write should be your best.

You know the old cliche: “You have only one chance at a first impression”? It’s so true, no matter what you do–even in writing. So make that first impression good for heaven’s sake!

Now, I am not talking so much about querying a large publisher. Everyone knows how much you have to dot your I’s and cross your T’s to even get looked at. A lot of times the mundane, day to day things like tweeting, Facebook Posts, and emails go unnoticed or disregarded. No matter who you are emailing it to–friends or a professional you just met–impress people. All the time. Every time.

Now, I know everyone has those off days where they can’t seem to type their own name and others their fingers flawlessly fly across the keyboard. I get it, but the delete and backspace keys are there for a reason. Also there are times that one little typo can get through or autocorrect hangs you up, but trying to put for the effort to get it as error free as possible is the point here–don’t feed the perfectionism monster. People can tell when you are trying and when you aren’t.

It’s been said, “Everything you post is a sample of your writing.” Facebook and Twitter are called “microblogging”.

Now this is the reason why I am writing this post and why I will have to update my Guidelines with an Editorial Policy:

There have been quite a few writers I have worked with that did an outstanding job with the first impression with the perfect query emails and a dynamite article which I published. Needless to say they came back and I was hoping of more the same, but instead I got anything but.

The first sign of immediate decline came from the “Thank You” email after that immediately succeeded the flawless query and article that I sent the live link to. The one or two sentences I got for thanks had horrendous spelling, grammar, or sentence structure. Almost like a spam bot had written it. I scratched my head and hoped this wasn’t a sign.

The next time I was sent an article for my review, the article was in dire shape. The content might have been good, but it was so riddled with errors and improper sentence structure that it was beyond redemption and readability. This happened several times with a couple different writers, but I think they were from the same group. I already state that I don’t edit posts, and that’s the job of the writer. This is not the only blog I operate (I operate 2 more co operate 2 others, and may have a 3rd on the way), and I am also an author and have many, many things to write. In the guidelines I state that posts will be posted ‘as is’ meaning that I am not going to be changing headings, images, etc, etc after it is posted. I know that I will have to be clear on this so that people won’t be thinking that I will post pure unreadable dross or any willy-nilly topic.

Needless to say I didn’t accept the post, and the writers then asked for me to highlight the errors and send it back for the corrections. I do this and hope for the best, but they never come through. One writer was brazen enough to send a completely different article with the same poor editorial quality that was off the branding of this blog which is clearly stated in the guidelines and tried to strong arm me into publishing it. I had to respectfully decline, and told the writer to please respect me and my readers–definitely my readers.

A couple of the writers were getting a bit terse and rude with me and tried to force me to do something I wasn’t going to do.

Readers are why I do anything I do. They are why this blog is successful. They are the ones coming back here since something I am doing seems to be working, and they like the content and the quality thereof. To do anything less would be an insult to them–readers are smart contrary to what some writers may think. Readers don’t like to be treated as they are dumb; I know I don’t when I enter their shoes since I do read–a lot.

I want readers to keep coming back. I hope they will bring friends. Old reliable ones as well as new ones–the more the merrier. That’s the whole idea, isn’t it?

So writers, if you approach people and say you are a professional writer, write and act like it. Own it. Respect the bloggers and their readers (especially the readers!) whom you want to share your content. Make good on all impressions after the first. If any household name didn’t follow this rule, then they would have fallen from fame. A ten-minute edit of a post or an email can mean the life or death of your negotiations with a blogger, reader, or a publisher. As I said in a earlier post: editing can kill you. So put for the effort.

You can thank me later. The Guidelines will be updated soon.

Questions? Comments? Leave them below!

Guest Post and Infographic: Social Media Etiquette by Russel Cooke

I would like to welcome Russel Cooke to NAG today. He is here to share a guest post and an infographic about social media etiquette. I have had somethings along these lines going on in my head for a time and this will also give my colleague Rachel Thompson a break too. Anyway– Enjoy!

Minding your manners is just as important as your mother always told you. When it comes to the world of online interaction, etiquette still counts – just maybe not quite in the same way that you were told as a child.

Respecting the Basics

It’s important to respect that interactions via social media occur at a remove from typical face-to-face or even voice-to-voice interaction. Because of this aspect of social media, abide by a basic framework of rules with your online communication.

Ever had a conversation via text go awry when one or both people involved got confused by what was said? The same thing can happen on social media. Make your intentions clear by using the proper netiquette.

Be natural, polite and prompt. Don’t inundate your social media interactions with emoticons, CAPS,  improper grammar, or robotic language. Rather, mind your tone – and your manners! – on social media and treat each message or post as you would a conversation with a friend.

Be Appropriate

Just as you wouldn’t want to talk to your friends in a movie theatre, you don’t want to misuse social media platforms. Be aware of the format of each of your social media outlets:

  • Facebook – Facebook is a great place to share pictures, ask questions, and comment on industry news or trends. Don’t be afraid to get social and invoke fun on your Facebook page.
  • Twitter – Due to its short form, Twitter is best for quick messages, perhaps in metered succession. Directly tweet at followers as well as thought leaders – answer questions from your clients and ask your own.
  • Instagram – Instagram is a quick and attractive way to share snapshots and tell a story. Stagger your posts so that your followers aren’t inundated with photographs solely from your profile.
  • LinkedIn – Because LinkedIn is a forum intended for business professionals, keep your communications crisp and formal.

There’s no such thing as being too polite. Check out this infographic on more ways to use netiquette on social media.
Social Media Etiquette Infographic
About the Author:

Russel Cooke is a business consultant and writer who lives in Los Angeles, CA. Follow him on Twitter @RusselCooke2.

Guest Post: 5 Writing Obstacles Every Web Content Writer Should Know by Amelie John

I would like to welcome Amelie John to NAG today. She is here to share some thoughts about some of the obstacles any writer can run into when writing web content. Enjoy!

In the present day, writing is undoubtedly one of the fastest growing occupations that are empowering business to grow. With effective writing tactics businesses are building a stronger relationship with their customers as well as enhancing their brand name in the industry. Writing enables the businesses to get more traffic and obviously more revenue for their brands. But in order to generate more traffic for a specific brand, it’s vital to write quality content. If you are also willing to produce High-Quality content for effective online marketing, then luckily you’re at the right place. Read the information shared below to speedily overcome writing obstacles.

Obstacles You Should Know about writing web content

Avoid Plagiarism Issues

Make sure to write plagiarism free content as it’s the biggest enemy of every writer. Being a content writer means, you should understand that plagiarized work is disliked by search engines especially Google. If you want to get appreciation and attention of the target audience, then you should produce quality content. Additionally, reputable sites not accept plagiarized material for online marketing purpose; therefore you should check your written piece of paper with plagiarism checkers. By doing this, you can easily submit none plagiarized piece of paper not only in your web blogs but also on other blogs. It will enhance your reputation in the eyes of search engines and customers as well.

Share Authentic References

Any content that is produced without references is always remains authentic in the eyes of reviewers. It is better to include proper references to enable your readers satisfy with interesting information shared in your post. In addition, keep in mind to never write irrelevant and unauthentic references in your writing projects as it will provide a bad impression to the readers. When you include extra-ordinary information in your piece of papers, verify their genuineness and authenticity with proper references before sharing it to any online forum. Otherwise, it will be difficult for you to fulfil the purpose of your job that is to attract readers with your creative skills.

Double Check Your Work

It is vital for writers to check their completed work two to three times before submitting it. This is because many times, written piece of papers includes grammar and spelling mistakes that are hard to ignore. Ensure to review your completed work several times in order to place out mistakes that are remaining in it. Remember the poor sentence structure and spelling mistakes are enemies of quality work, so avoid these mistakes, especially if you are creating it for online marketing purpose. Moreover, you can also use grammar checker applications to produce a top notch paper that is recommended by search engines for digital marketing.

Never Add Unpleasing Material

You will never attract your target audience if you are writing unpleasing material. Make full use of your content marketing strategy by writing the attracting information to get more traffic for your brand. Sometimes writers forget to write information that plays a key role in persuading the customers to buy from them. While creating content keeps in mind to share perks that your company is offering to customers. By doing this, you can easily convince the reader to find about other great deals you offering them with reliable services. Moreover, you can also include discount deals and after sale services that your company delivers to customers along with their products and services. In this way you can easily satisfy the customer and build a stronger relationship with them.

Don’t Write a Poor Author Biography

It is observed that very often writers make mistakes while preparing author bio section. If you want to achieve your targets, then you have to write a proper author biography to define yourself in the right manner. Furthermore, keep in mind to add appropriate keywords that are essential for generating links for online marketing strategy. Therefore, create a proper author biography section by placing your accurate information and including relevant links to fulfil the purpose of your content writing.

Don’t just read the information shared in this article; instead implement it while writing a new content to avoid all the hurdles that stop you to grow. If you will follow this approach successfully, you will easily accomplish your marketing goal by generating more traffic for your company web forum.

About the Writer: Amelie John is a specialised writer and content producer. You can take her services with write my essay if you want to grow your career in the right direction.

Guest Post: 5 Effective Strategies for Writing an Appealing Blog by Ashley Alex

I would like to welcome Ashley Alex to NAG today. She is here to share some thoughts how to make your blog appealing–some great info for the beginning blogger or the author thinking about starting one. Enjoy!

Writing an Appealing Blog

In the 21st century, technology has transformed the way writers showcase their creativity. Online forums like Word Press, Digital Point & Bloggst have enabled the writers to share their views with a greater audience. Today almost every professional writer is familiar with blogging forums and take an active part in it. However, if you’re also an active participant of a blogging forum and want to share your creative ideas in an engaging manner, then you’re reading the right content. Drive through the information shared below to learn the strategies that would allow you to produce an appealing blog anytime.

Attention grabbing topics

In order to engage more audience with your words, you have to write interesting material. Boring material is not suitable for writers, especially for blogs, unless you are writing for a specific purpose. Figure out a topic that you have good command and want to write about, especially the one that is popular in the present time. For instance, if you love to write on technological tools, then you should write a blog on a latest technological tool that is in the trend. Remember, whenever you write something that is in the current trend people loves to read about it. Therefore, try to write on popular topics in order to engage more people with your creative writing skills.

Add infographics

Nowadays infographics are very popular, especially in blogging forums. This is because inforgraphics represent creative ideas of the writer in a clear and inspiring manner. From various research, it is proved that infographics reflects in the eyes of the readers and persuade him to read the information shared. Furthermore, research also proved that readers love infographis as it provides them a clear understanding of the information shared through the content. So, if you’re also willing to entertain audience with your writing skills then you have to add infographics for your upcoming blog. In this way, you will clearly transfer your ideas to readers without losing their attention.

Write clearly

Being a passionate blogger means you have to write in a clear and coherent manner. Make sure to get to the point for accomplishing your writing goals. Many times writers forget to cover their main points of their topics. Ensure to write every main point of your topic to develop a proper content. By doing this, you can avoid elements that confuse the readers and stop them to read. If you have a key point share, it in the introduction part to show its importance. Come up with creative ways to support your key points clearly throughout your blog. In addition don’t share too many ideas in one paragraph instead share one new idea in every paragraph to discuss about it clearly.

Avoid distractions

Eliminate all elements that trouble your mind and focus on creativity. While writing a blog, it is vital for you to fully focus on your creative thought process by ignoring negative elements. Distractions are barriers that stop the writers to generate unique ideas. You might face critics on everything you write, but if you write from your heart no one can stop you to grow. Believe in yourself and ignore negative elements that are barriers to the creative thought process. By fully concentrating on brainstorming session, you can easily produce ideas that will easily attract your interested audience.

Generate a catchy title

If you want to develop an appealing blog, then you need to prepare an eye catching title. It is true to say that readers are attracted by interesting headlines. That’s why you have to develop an inspiring title that will stand you out from the crowd. We all know that writing a catchy title isn’t an easy process. Fortunately, there are some online forums through which you can easily generate an outstanding. For instance, you can pick out an eye catchy suitable title by using sites like tweak your biz. By visiting this forum, you would easily generate a title that will hook your content reader. Moreover a catchy title also plays a great role in persuading the reader to read the information shared in the article.

Hopefully by reading the strategies shared in this article you would easily develop an appealing blog that will not only grabs the attention of the reader, but also persuade them to write good words for you in the comments section.

Author Bio: Ashley Alex is a specialized writer and passionate blogger. In the present time, she is writing advice blogs for people who want buy assignment online UK to enhance their writing skills to inspire others.

Guest Post: 7 Proactive Ways for Beating Writer’s Block by Elizabetha Halsted

I would like to welcome Elizabetha Halsted to NAG today. She will be sharing some info about beating writer’s block today. If you are a writer, you how we all hate it, but it happens. Enjoy!

Writing can frustrate professional writers, if their mind gets fail to produce creative ideas. But the situation becomes worse when a writer is not able to generate a single idea for a longer period. A writer’s block is a common phenomenon and it’s often caused by conflicting feeling. Anyone can restore writer’s block by learning some effective techniques. If you are also affected by writer’s block and unable to produce a single idea for your new writing project then luckily you’re at the right place. Have a look at the information shared below to avoid this frustrating position.

Beating Writer's Block

Refresh your mind

We all know that stress is the enemy of creativity. When your mind is hijacked with negative thoughts, you cannot concentrate fully to produce more ideas. Eliminate negative thoughts to regain your focus at work. You can easily perform it by doing some exercises. Exercise plays a great role in refreshing our mind and clearing our thought process. Do it until you feel fresh. Once you eliminate all negative thoughts that are stopping your creativity, get back to your work to take a fresh start.

Change your place    

Many times writers are not in a position to generate creative ideas due to their workplace issues. Whenever we work at the same place for a longer period, it flies away our interest at work. Nonetheless, by performing different activities at the workplace, we can turn our work enjoyable. It could be easily done by changing your positions after some time to stay in focus. For instance, you can sit on the roof or at your room, balcony with your books, pencil and other writing stuff. Hopefully these little changes will enable you to bring creativity at the workplace in order to produce copious amounts of unique ideas.

Look for creativity

When your mind fails to produce new ideas, you need to refresh it with some techniques. A recent survey proved that a cup of tea, coffee, hot milk or a glass of juice can help you create more ideas for your new writing project. This is because it will boost up your energy level and expand your thought process. Ultimately, ideas will begin to generate in your mind and you will successfully create a top notch writing project. Therefore next time if you’re troubling from writer’s block, have a cup of hot or cold drink to come up with inspiring ideas.

Do brainstorming

Brainstorming is an effective technique for generating new ideas. Through brainstorming, you can develop a bundle of ideas for every writing project. Perform this mind mapping tool to come up with ideas that will support your topic. If you will perform brainstorming on a daily basis, it will become easier for you to write impressive ideas on any topic. It is seen that people who perform brainstorming techniques generate unique ideas and come up with solution to beat writer’s block situation. Thus, you should also adopt this technique of generating outstanding ideas to carry out your work in a cool manner.

Research your topic

If you’re facing a hard time in producing relevant ideas for your topic, then you should research it from a different platform. In the today’s world of technology, research is not a difficult task. You can research a number of platforms over the Internet to collect ideas that suit with your topic. Additionally, you can also use social networking platforms for the purpose of gathering new ideas. Nowadays almost every person is using social media platforms to share their ideas and views. It means that you can also benefit from social media platforms by placing out matching ideas for your topic.

Write anything

The writer’s block problem is common among professional writer. It could tackle by ignorance. Spend some time in writing down anything that comes to your mind. Ignore any negative though or force that is stopping you to write. Only focus on your topic and write whatever knocks in your mind. Do this for some time, until your brain starts supplying ideas in a nonstop manner. Surely this process will train your brain to tackle writer’s block in an effective manner without frustrating. In this way, you will not only get relaxed but also bring lots of impressive ideas for your present and upcoming writing projects.

 

About the Writer: Elizabetha Halsted is a professional blog writer and a academic advisor from the UK who loves to share her knowledge through blogging. In the present time she is writing blogs on education and career related topics to help people who want a research paper writer to overcome different issues that stops them to write.

Guest Post: Crowdfunding & Why It Should Be Important To You by Justine Schofield

I would like to welcome Justine Schofield from Pubslush to NAG today. She will talk about crowdfunding and how it will help authors. She will also share some info about Pubslush. Just for coming by where and reading, she has a special treat at the end. Enjoy! Have a question? Leave a comment! 

Crowdfunding presents a unique opportunity for those looking to raise funds in the current economic landscape. Whether you have a startup business idea, an innovative new product or a creative project, you can now rally the support of the crowd to gain funding and awareness. Through the reward-based crowdfunding model, project creators can offer supporters and early adopters exclusive benefits and incentives in exchange for their financial pledge. 

Not only does crowdfunding offer the go-getters of the world with an opportunity to fund their project outside of conventional funding options, it’s an industry that’s growing. Quickly.

Crowdfunding

Image courtesy of www.crowdmapped.com/crowdfunding-trends-and-statistics/

 

 

The crowdfunding industry has more than tripled since 2011 and continues to expand at an exponential rate. Now, the crowds of consumers are able to act as the gatekeepers to verify a potential business or creative idea. Isn’t it a novel idea to include consumers in the creation process? This is the idea behind the innovative invention company, Quirky, who uses crowd verification to decide what products they produce.

 

So, why should this emerging trend be important to you? At the risk of being overly sentimental, it’s a way of making dreams come true. Working for Pubslush, a niche crowdfunding platform exclusive to publishing and literary projects, I see firsthand the impact crowdfunding has on individuals. We’ve had many authors thank us profusely, send us cards in the mail (which we love), and tell us repeatedly that without our platform and personalized service, they wouldn’t have been able to publish their book.

 

Specific to authors, crowdfunding provides them with opportunities above and beyond raising funds. Of course, as previously stated, the ability to raise funds to publish is very important to many authors and can be the difference between holding your book in your hands and having it saved to your Desktop. But the benefits don’t stop at funding.

 

The reward-based model also allows authors to collect pre-orders, which provides the opportunity to begin an aggressive and actionable book marketing campaign before the book is even published. In a recent interview with Parnassus Books, bestselling author Tony Earley said, “I’ve always thought that any book that isn’t pre-sold, that doesn’t receive any attention beforehand, seems more like an afterthought than a book, something that no one values very highly.”

 

It’s true, the marketing for a book never really ends. One can only hope that a book will build such momentum that it begins to market itself through word-of-mouth, but how does an author build that momentum? It begins well before the book is published.

 

Writing is a process, and so is publishing. If you want your book to sell, taking the proper steps to publish is just as important as writing. Crowdfunding for a book gives authors a way to test the market and gauge audience interest. If an author isn’t able to collect pre-orders or gain interest in their book before it’s published, odds are they won’t sell a substantial number of books come publication time either. This could be an indication the author needs to take a step back and work on building their audience. The more planning and preparation that goes into the pre-publication phase, the more streamlined and successful the overall publishing process will be.

 

The opportunity for authors to begin thinking critically about their book, engage with potential readers and collect pre-order is perhaps, more than anything else, the most important aspect of crowdfunding for authors and something all serious authors should consider. Publishing a successful book isn’t easy, but if you’re educated and take the proper steps in the process, you will see much better results come publication time.

 

Join the Pubslush community using the promo code NEWBIE to receive The Guide: Tips For Success on Pubslush & Beyond.

 

 

Justine Schofield is the development director of Pubslush, a global a pre-publication platform that allows authors and publishers to raise funds, collect pre-orders and tangibly market their upcoming book project. A writer at heart, Justine received her MFA in Creative Writing from Lesley University. A prominent voice in the publishing industry and an advocate for educating authors and publishers about crowdfunding, she has contributed to IBPA’s Independent magazine, Self-Publishers Monthly, Book Marketing Magazine, Business Banter and many more online publications. She tweets for @pubslush. Connect with her on LinkedIn.

 

 

 

Guest Post: Modern Marketing Techniques by Elena Erin

I would like to welcome Elena Erin to NAG today. She will share some ideas about modern marketing techniques that freelancers, blogger, and authors could use. Enjoy!

In today’s sophisticated and digitised market, there are more than enough options and opportunities for customers to test products or services before making their decisions. When you develop a marketing strategy, you must take the fact into your consideration that the consumer has more options than ever. For this reason, it is necessary to adapt to a more authentic and human-centred marketing style.

It is time to avoid using certain old-fashioned and infamous tools to achieve your goals and to promote your business successfully. Definitely, they have long since ceased to bring results and could potentially harm your brand.
The following paragraphs present some basic tips how to market products or services in this competitive business world:

Modern Marketing Techniques

Refrain From the Traditional Marketing Styles

You should avoid inventing. There was an age when online consumers were more gullible. Marketers could easily play from their simplicity and developing false needs so as to lead to the desired “landing page” (the Web page that returns a hyperlink). Now, users thoroughly read through the marketing messages. They go directly to websites that offer them real information about the products or services you offered.
Telemarketing is another marketing tool, but a traditional style that is ineffective now. In fact, this marketing technique does not really get adequate results, and frequently it embarrasses you as well. The chances that your conversation leads are weakened by the recognition of the numbers of incoming calls, and even deign to answer your prospects; they are frequently interrupted and tired of receiving many calls. Nobody likes to be disturbed, nor considered as an additional number on a call list.

Direct marketing is also a traditional marketing tool and now, you should avoid direct marketing. This technique broadcasts a message via email, and personalised incentive to target audience. However, this marketing strategy is absolutely unproductive unless you knew all included on your mailing list and you have full knowledge about their buying behaviours. If you still wish to do so, you will have to offer something of value with a free sample or a coupon, but not for all types of customers or businesses.

Moreover, it is also important that your mailing list is simplified and you should avoid spam. The mailing list must contain only the members of your target audience and emails should be sent to specific and customised audience.

Follow the Modern Marketing Styles

You should rely on the solid data and statistics; instead of following your intuition. Organisations that do not conduct frequent tests and regular analyses are doomed to failure. To ameliorate your marketing, you will have to focus on what proved to be a success in the past. In doing so, you have to carry out extensive statistical evaluations of your marketing campaigns and press about the results. You will then be capable of optimising your strategies for the future.
You must communicate with your target audience, and not only show ads. If you concentrate only on the sale, you will not go far. Open dialogue and maintain communication with target audience may be productive and prolific.
Always be contacted for your client. An organisation that does not mention minimum two contact options on its website; it will not be considered reliable by visitors. Allowing your clients to easily contact you, you will develop a strong relationship of trust with them. Do not try to be first in the phone book, or even the second, unless the target audience of your business is aged 65 or more.

Keywords in the website content are considered as very important nowadays, so always write your content with appropriate keywords, with clear and valuable information. The content’s incomprehensible messages and technical terms will not help the common man at all. Some years ago, the search engines could not distinguish between good and bad content and that time is now over. Now, your site must be stayed on the top 10 search results that require a permanent work related to SEO (search engine optimisation). It is imperative to develop consistent and pertinent texts as well in terms of conversion of prospects and SEO. To maintain your website rankings on the search engines, mainly on the Google, new and innovative content must be generated frequently by you that must have appropriate links to useful sites. Keep in mind; to get success on the web, quality is the slogan.

Credibility, reliability and honesty are core assets for any online business now. It is a fact that most of the users are in doubt about the reliability of products or services available on the web. Be honest and sincere, and you will see many users recommend your services to their circle.

In a nutshell, the clients, whether online or offline, are becoming increasingly sensitive and are looking for transparency and trustworthiness. Aggressive and deceptive preceding marketing styles continue to decline over the generations. Even Google inclines to mimic the behaviour of a consumer of flesh and blood, promoting transparency and punishing manipulators.

Certainly, the commercial marketing will never be a fundamentally altruistic field, nevertheless, will likely continue its evolution towards more intricate messages and resolutely human-oriented.

Author Bio:
Elena Erin has done Master in Accounting and Finance from Imperial College London. She is also an expert writer who writes academic papers for the Essay-Yard, as an Academic Writer and serving students who come with the request please ‘Essay Writing’.

Guest Post: Speak at Service Clubs to Market your New Business (Or Book) by Christopher Austin

I would like to welcome Christopher Austin back to NAG today. He is here to share another post about how public speaking can help both authors, freelancers, and entrepreneurs in general offline.

Enjoy!

When you own a small business, you’re always looking for ways to promote it. One inexpensive way to get your business in front of more people is with public speaking. If you belong to any community organizations you’ve probably seen some of the speakers they have at their events. Imagine yourself up there, too! Although many people see networking events as nerve-wracking, they are important for your business. Networking will help you build relationships and make connections. It’s an excellent opportunity for you to market your business and throw business cards at people willing to talk to you.

speaking at service clubs to market your business or book

Be presentable! How you present yourself and your company at these social events is how others will remember you. Make an effort to impress your audience, come up with a powerful speech, and find a way to gain people’s interest with your words. Here are some tips on how to market your business by speaking to service clubs. The benefits of free public speaking: When you do a presentation for one of these organizations, you are doing your speech free of charge. You might wonder how it makes sense to spend the time and effort on putting a speech together and delivering it, when you’re not being paid. The answer is that this can be profitable for your business.First of all, it raises awareness of your business among people who may be influential in the community. Second, some of these people may want to take advantage of your products or services, or know other people who could use them. Third, giving a free speech can lead to more invitations to speak to other organizations, thus multiplying the benefits. Fourth, meeting people and networking can pay off in other ways besides direct sales.

Speaking at Service Clubs to Market your business or book
Choosing a topic for your speech: You need to choose a topic that people in the audience will find interesting and useful. It should be something which is relevant to most or all of the people there. What do you know that could fit these criteria? You want to promote your business, but nobody wants to hear you do a half-hour sales pitch for your product. Try to find a topic which has a connection to your business, without being a direct pitch for it. For instance, someone who owns a travel business could do a speech about travel safety tips. That topic is relevant for most of the audience, and it’s related closely enough that they can work in some mentions of their business along the way. Another example would be a business broker who helps people buy and sell businesses. This person could do a presentation on how to know what your business is worth, and then work in a few mentions of his services, encouraging owners to see him when they are ready to sell.

Speaking at Service Clubs to Market your business or book

How to get speaking invitations: First, plan out your topic and speech. You don’t have to have it perfected yet, but you need to have something to offer. Find a list of service clubs in your area and call each one to find out who is in charge of booking speakers for meetings. Contact that person, and offer to give your speech. Let them know why this would be a useful and relevant topic for their audience. These people are always looking for free speakers, so they will probably be happy to hear from you.
If your topic is a good fit for their group, they will slot you into their schedule. At the end of every speech, tell the audience “If you know of any other groups that would be interested in a speech on this topic, please let me know, or pass along my business card.”
Public speaking is an excellent way of marketing your business. It is cheapest offline advertising strategy you can implement to raise awareness. To attract potential partners and customers you have to be an expert in your industry. Know the ins and outs of your company, be ready to answer questions, and try not to make your speech to rational. Nobody wants to hear about the numbers. People want to relate to you, they want to meet the person behind the business, so it’s ok to let your guard down.

By Christopher Austin and LondonSpeakerBureau.com!