I would like to welcome back John Kelly to NAG today. He will share some thoughts about marketing. Enjoy!
Marketing is a concept that can make an average product look like luxury and sell it to millions. It creates an opportunity in the market, which will develop the product into a need and a brand for a number of consumers. Sometimes marketing can offer so much value to products and raise awareness that without which it can become hard for companies to sell what they are offering. The importance of marketing today is much more than before, the reason for this is the availability of so many alternatives, brands, products and counterfeit solutions that a consumer looks for a leverage to base their decisions on and marketing as well as branding allows them to do that. The difference between the Nike and Addidas shoes is nothing when it comes to durability, performance and use but only the brand perception is such that it creates enough space for two so similar brands to co-exist and be successful in the market.
In the 21st century, the marketing has changed a lot, today there are so many different avenues from marketing from on-ground to social and digital media and traditional media as well as out of home. Brands and companies try to cater to all avenues in order to maximize their message reach to all consumers out there, but the trick when utilizing all avenues is the fact that the message across all the platform should be the same so that the consumers do not confuse themselves. This synchronization in the message means a more holistic approach to the marketing concept called holistic marketing. The idea of holistic marketing gave itself birth from the need to keep the communication message across all platforms same, in order to create more in-depth marketing. Today, we will discuss four different components that make up your holistic marketing approach for a brand or product.
Marketing is no more selling for profits. It is about creating mutually beneficial and profitable relationship with customers in order to encourage them for repeated purchases and recommendations. Relationship in marketing is done through different ways, the more common ones include customer service in order to make customers feel they are valued, offering loyalty programs for long term purchase with the same existing customers and other similar avenues. Relationship building with customers through marketing helps because when customers can trust a brand or a product they will instantly buy it.
Integrating all marketing solutions and message to create one strong strategy is another key concept to holistic marketing. When you integrate all your messages as one strong objective and communication your customers are bombarded and subconsciously fed the same message in order to make them remember.
Being ambassadors of your own brand is important. You cannot expect your consumers and customers to trust your brand if your own people are unhappy with it. So owning up the brand and having the ambassadorship for it is extremely important.
Performance and Returns
Finally performance measurements against the objectives and strategy are crucial. You as a brand should always focus on monitoring the return on investment you get through the proposed strategy in order to ensure efficiency and success.
John Kelly is the writer of this post. He always wants to provide better and authentic information to the readers because he knows the importance of article writing. Recently he partially connected with a custom homework writing service for providing assistance and guidance to the student in a convenient manner.