Newbie Author's Guide

Helping new and aspiring authors navigate the publishing wilderness

Guest Post: Social Media SEO Resources to Improve Your Search Ranking by Eve Haugen

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I would like to welcome Eve Haugen to NAG today. She is here to share some some thoughts about using social media to help boost your SEO. Check it out!

Any business that is keeping up with the modern trends will tell you that SEO is a big and important method that is worth investing in. This is because SEO has proven to improve the website of a business most especially when it comes to search ranking. Of course, companies want that much needed exposure in order to carry out the promotion of products and services that they specialize in. They need to convince everyone that they are the leading brand of that particular industry. One of the best and most convincing tools that any company will want to invest time and effort in is social media.

 

One of the best social media tools today is Facebook. It has reached 1 billion users worldwide and is still continuing to grow. A lot of people can be found on Facebook and are likely to browse it compared to any other social platform in the similar field. Because they find interesting material in this site, they spend more time here. Also, you can share your favourite articles and posts with just a few clicks. The chances of it being seen is very high. If you are able to provide quality products and services and respond to people who are particularly looking for them, it is most likely to improve your overall search ranking.

Among all the tools, one that adheres SEO and social media together is none other than Twitter. This social media tool boasts of having more than 550 million accounts. Here, you are able to send tweets with images, texts and short links. Unlike Facebook, which tends to be lengthy, Twitter is able to capsulize all of that. Since people value their time and use it wisely, they are more likely to respond to those that attract the eye or spark the curiosity among the tweets. By viewing and retweeting the most common links in your company’s account or better yet, make your content as original as possible, these actions are bound to boost your business’ search ranking.

Since people respond better to moving images or videos rather than purely text, another tool that has been proven to be the favourite of many is YouTube. The number of people uploading videos in this social media website has boomed to over 14 billion videos. You can find almost anything and everything on YouTube. Companies should focus on improving their content by reinventing or introducing new features so that it can attract a lot of viewers on this site.

As you can see, social media has a significant impact on SEO leading to the search ranking of any company’s website. If a company is able to exhaust valuable resources on these things, then it is guaranteed that they will have a steady flow of traffic to their website (find more details at bingdigital.com). By acquiring more traffic, this means a large possibility of gaining more customers. As everyone knows, this is beneficial for a business because these customers are the ones that bring in the profit.

About the Author

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.

 

Mistake #4: Beware of the Easiest to Find Publishers!

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The worst of the worst publishers are also the easiest to find…for the obvious reasons to rip people off. However, the best or really good ones are pretty easy to find as well so searching for a publisher can be like playing sharks and minnows by doing an Internet search. Even the DIY alternative has these perils when it comes quality of work and price since you are taking a chance and don’t know the person.

99.99% of newbie authors are not going to know the good guys from the bad guys at first glance without doing some background checks or talking to other people. It is almost like telling someone who has never been to the ocean or learned  about it at all and then asking them to identity the bottle-nosed dolphin from a bull shark. It is purely chance if they answer correctly.

Publishing experts all realize the power of the internet and the strength of search engine optimization (SEO). SEO is a topic for later and a valuable tool for authors. The concept is very simple, but it is very powerful. This is how they rank so high on Google and other search engines when someone puts in a keyword like: “self publishing companies”. SEO is just one way that publishers are easily found. You get both good and bad publishers when you do this since both sides of the publishing force understand this concept. They dump a ton of money into this and have experts working on this day in and day out to make sure they stay up there since the Internet changes all the time and not just every once in a while.

In some author communities and portals I see publishers camping out there–both good and bad. It’s obvious isn’t it? They are basically fishing for their potential clients. It works the same way as authors hanging out with the readers on Goodreads, but Goodreads has proper channels in how author promote themselves without spamming. It’s the same thing so to speak since I never received any spam  mail by the publishers who put ads there. It’s nice to see the good guys at an author portal, but I am appalled to see the bad ones right there with them! Heads or tails…your publishing future…is good…or bad!

Without a background check there is no way to tell who’s good and who’s not especially when everyone advertises they are the best. If anyone can learn anything from this opening series it is to abandon the ‘benefit of the doubt’ scenario since it doesn’t work in determining who is good for you or your book or any piece of it. Always do a background check or ask for samples if there aren’t available!

It would almost seem like that it would to be done best yourself, but like any other DIY project, if you don’t know what you’re doing, you could flood the basement (or in an author’s sense ruin your reputation), but that is a topic for later.

Next week I will tell about my ex publisher that taught me the painful lessons that I was able to learn from. At least during that process I wasn’t really discovered and they didn’t help me sell any books which became a blessing in disguise.