Matt Banner would like me to share this handy-dandy infographic with you guys! Check it out and leave comments. There are some other juicy tid-bits in the article so click here.
Posted with written consent from the author.
Guest Post: Learn Why Instagram Is Crucial to Your Business by Drake Nicholson
I would like to welcome Drake Nicholson to NAG today! He is here to share some thoughts about how to use Instagram for your business/author platform since being an author today is virtually the same thing!
The advent of social media networks has changed the way businesses market their products and services. Businesses are now able to reach a lot of people without shelling out a ginormous amount of money. Using or not using any social media platform can be a big deal breaker for business people.
There are a lot of social media platforms at present and among them is Instagram. This is one of the most popular platforms out there with over 500 million active users. Instagram caters to around 95 million image and video posts daily. With all these stats, businesses can take advantage of using Instagram services.
Instagram, the Modern Agora
The Agora was a gathering spot in ancient Greece. At present, you can say that Instagram is the Agora for people who want to see great pictures and videos taken by individuals. If your business does not have a presence in this “gathering place” then you are missing the perfect opportunity to get noticed by over 500 million people using Instagram.
The amount of user also determines the usage of the network. In recent years it has been estimated that 70 percent of the Instagram users check their account at least once a day and may spend around thirty minutes on the platform. The potential of your business is surely limitless on Instagram.
Show Yourself on Instagram
By using Instagram services, your enterprise, whether it’s big or small, will have the chance to get noticed not only by local users but international users as well. Instagram makes this possible through hashtags and geotags. Geotagging means that you can put a geographical identification to the things you post on the network. When a user sees the post, they can pinpoint the exact location where the post was taken or posted. Used in conjunction with hashtagging, it becomes one perfect marketing tool.
The hashtag in social media acts as a quick search link for similar topics which are being discussed in Instagram. This will help users discover accounts and also pick up followers. Wouldn’t it be good for a business to be discovered and followed by millions of users?
The Power of Creativity
Another reason why it is important for your business to market using Instagram services is that it gives you the capacity to compete with big companies by just being creative with your posts. You no longer need to pay for a huge amount of advertising money just to contend with other businesses. You just need to post things which are visually appealing and give it the right tags. You can then promote your product to the world. Furthermore, Instagram gives you the flexibility to either post things originally or with its beautiful set of filters which can make your images more vibrant and interesting. There is no hassle, and everything happens in an instant.
Mingle with Potential Clients
Once you get the attention of users by using Instagram services you can then interact with them through comments. Users can comment on your posts, and you can do the same thing with theirs. The thing is the more interaction in your posts the better it is for your business. Interaction will help raise your posts trend and get your company more attention. Also, with the use of tags you can target which of the users will be interested in your products or services
If you are not yet sold on using Instagram services for your business then now is the time to think differently. The world is changing, and most people are now heading to the internet to look for the things that interest them. Everything is now heading online, and Instagram is the perfect platform to kick start your business.
Drake Nicholson is capably competitive in industry content writing that suits the needs of every business. He can spice up your marketing campaign with the necessary content and then incorporate it into BuyRealMarketing services.
Guest Post: Facebook Marketing – Facebook is Going Nowhere by Sheena Mathieson
NAG would like to welcome back Sheena Mathieson to the blog today. She is here to share some insight as to why Facebook may be going nowhere by some businesses. Enjoy! Feel free to discuss by leaving comments!
Just some few years back, Facebook has become a global social media phenomenon. It had effortlessly taken down strong competitors and had ruled the rank of being one of the most visited websites on the internet. Certainly not one would disagree that it had naturally become a lifestyle. With no less than 2 million users online every day, the social media website had also transformed into being a massive platform for businesses to capture a wider scope of consumers and clients. This idea is what is called “Facebook Marketing.”
Photo Credit: icrkick.tumblr.com/
Facebook Marketing
For some time, this brilliant impression had fuelled and supported businesses most especially those who are creating start-ups. Facebook pages were created to reach out to different types of markets with each having their own strategy to increase Facebook post likes and attract potential buyers. However, engaging in Facebook marketing can also have its own unfortunate downsides. While the potential reach of the market continues to increase, the real organic reach also continues to decline. Organic reach is the count of audience you can reach for free on Facebook by posting to your Page. For some time, this had been observed, and the significant decline had been proven.
The Dilemma
Statistically, there are now more than 50 million business pages and counting. On a daily average, these pages post at least once a day – that is, on top of the daily post that each person makes which accounts for twice a day as an average. A user finds more than a thousand posts in their feed every day, but if one has many friends and likes dozens of pages, that projection can reach up to 10,000 posts per day. Logically, it has become more difficult for advertisers to reach out to their target customers.
According to an official statement offered by Facebook, they are expecting that the sharing of an individual page’s posts will gradually drop over time, as they are also trying to continually work on making sure that the common people will still have a meaningful experience on the site even with ad interruptions. This simply means that they are going to decrease the visibility of a page update to its respective Facebook followers, regardless if the advertisers even buy Facebook posts at variable costs.
Using Facebook Reactions as Marketing Strategy
The announcement was taken seriously by those heavily affected. These sparked issues forcing marketers to shell out more to pay for their fans’ attention. Despite the grueling news, there can be alternative ways to study and drive through reaching out a bigger market. A good example would be the recent update on Facebook like and hit buttons.
These simple emoji tools allow you to express your feelings over a certain post; it has also massively drive Facebook marketing to a different level. For businesses, these allow them to gather better information about their target customers – what they love, what posts they like, what makes them sad, etc. These adorable icons are the so-called, “Facebook reactions.”
Creativity is the Key
Also, establishing a strong market database is essential to make the most out of Facebook marketing. Big companies are in no doubt safe at this point. Just like any other advertising strategy before Facebook marketing occurred, it is imperative for companies to consider more practical ways to stay competitive.
Now applying it to social media marketing, small and start-up companies need to find ways to make a good reach possible to increase Facebook likes. An obvious way is to create catchy and great post content. Everything boils down to the quality a company delivers and how they interact with their audience. This applies to all regardless of the size and budget.
Moving Forward
Despite the growing commotion, one does not necessarily need to be overly concerned. It is only but natural for a business to face adversity; it is part of learning and growth. Similar to how Facebook had evolved through the years, from a like button to the birth of Facebook reactions, the industry is now becoming more and more social; thus, the need for maturity should be considered.
It is inevitable that advertising is an important source of revenue. However, for business relying solely on Facebook as their hub, they should start considering a more practical approach to renting an office or discovering other means of reaching out. Budget in advertising can be spent other than to buy Facebook posts. A lot is at stake, and everyone should be more wary and witty, or else somebody will take advantage for profits.
Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
Guest Post: Reasons Why Content is Important for Social Media Marketing by Serina Levis
I would like to welcome Serina Levis to NAG today. She is here to offer a fresh perspective on why content is important to social media marketing. Check it out and enjoy!
Whenever we talk about social media and a brand’s growth on the social media platforms, we always ask them questions like:
- How did you get the X number of followers?
- Why did your brand not work on certain platforms?
- What is the ROI on the social media platform?
- How do I get users to talk on my page and share what I post?
The answer to all these questions is very simple. It begins with the presence of the content or the lack of it.If your social media page is not performing well, it means you seriously lack the right content. If your social media page is growing with leaps and bounds, then this clearly means that the content you are posting is great and users love what you share. Content is the actual meat of your social media presence. Everything that you post is called content, if you do not have any content, your page is just a blank template and nothing else.
The importance of content is more now than before because of the communication clutter and stringent policies of all the social media platforms. If your content is not right, then there are chances people will not like it or even before that, the social media platform will not approve of it. Today’s guest blog post is going to talk about reasons why social media is so reliant on content and how does content help you get success on social media.
Content is the way you communicate
One reason for the importance of content onto the social media platforms is because of the fact that it is the only way to communicate with people on social media. Consider content as the language of social media. Now imagine how if you use the wrong language in real life situations can result in you being not really appreciated by the people you are interacting with. The importance of language is so high in real life and so is the importance of content in social media.
Content is what people feel
Content is something that people actually feel. They get emotional with what you share. For example, if you share a tragedy, they will feel sad and if you share something happy, they will be content. Content is that element which directly affects the users of social media and so the importance is very high.
Content is information
Content is also information about you, your company and the services you offer. If it is not appropriate or right, then it is directly having an impact on your organization’s credibility and your brand equity.
Content is knowledge
On many occasions, social media content is also a source of knowledge for the users. If your social media content is not saying anything insightful, then new people are going to simply ignore it. This is why it has to be absolutely credible and something which your users will be surprised to read. This is why so many brands rely on “Did you know” kind of facts on their social media posts.
Author Bio
Serina Levis is the author of this blog post. Serina is a senior account executive at a social media firm. He encourages writing blogs on websites, which is why he frequently contributes to the website AssignmentDoer.co.uk follow her on: G +
Guest Post Discover Why Content Is the King of Digital Marketing by Rene J Scott
I would like to welcome Rene J. Scott to NAG today. She is here to share some info about why content is so important to digital marketing with a fresh perspective. Enjoy!
In today’s tech driven world, marketers are using digital platforms to get spotted in the crowd. Undeniably content is playing a key role to capture the attention of potential as well as existing customer over digital platforms. But the surprising fact is that a large proportion of digital marketers are unaware about the unbeatable pros of distinguish content that can empower them to boost their business operations. Therefore in this article we would discuss some unbeatable pros of content marketing that any digital marketer could learn as well as implement to grow their business graph proactively.
Search Engine Optimisation
Nowadays online marketers are using search engine optimisation tactics to double their business visibility as well profit. Whether you’re an entrepreneur or a marketer of a business you can open up the doors of opportunities via solid web content. Keep in mind to produce an original and relevant content if you want to place you website on top ranking of powerful search engines. Otherwise search engine will hit you and you will miss a great opportunity to expand your business.
Social Media Marketing
Social media has transformed the way marketers connect with their customers. Now marketers could easily sign up to popular socialising forums to increase their interaction with customers. You just need to post a fresh content regularly on your business page to boost your online presence. By doing this you will not only increase your followers on your socialising forums but also run a successful branding campaign.
Best for Leads Conversion
Believe it or not you can drive billions by using the power of words effectively. By using the power of word s you can easily satisfy your prospective customers to purchase your product and services. If you want to generate endless leads for your commodities, then you must utilise content worn techniques to accomplish our business goals in the best manner. In this way you will not only generate more leads but also move your business to the next level.
Showcase Your Product
No doubt content marketing is the best way to define product and services to every customer. Now any marketer could easily communicate with their leads via impressive content. With high-quality content, any business could easily build a strong relation with their customers. This is why successful marketing campaign is incomplete without an attention grabbing content. Thus, if you want to drive more customers to your business then you must follow this great strategy of digital marketing to stand out from the crowd.
Drive More Business
When it comes to drive more customers for a business content marketing plays a lead role. This is because impressive material would not only tell about your products to your customers in a transparent manner but also convince them to purchase them. Therefore it is vital for you to hire a professional content creator that will easily hook the attention of your targeted as well as current customer to multiply your sales revenue.
Increase your ROI
The more you will advertise your business via content marketing the more sales revenue you will drive for your business. Nowadays, businesses are increasing their rate of turnover by devoting cost effective content marketing technique. When you will share your valuable content over leading platforms, you will easily enhance your sales turnover. In this way, you can also multiply your sales revenue in a fast track manner to make your vision come true.
In the end, it could be said now that by reading the information shared in the above passage any business could easily promote their business in a transparent manner by utilising content marketing strategy.
Author Bio:
Rene is an expert content writer and holds master’s degree. She works with a writing consultancy and helping students to buy essay online from any valid organization. She has been in this field for more than 5 years.
Guest Post: How to Effectively Explore the Power of Content Marketing Channels by Jyoti Bhandari
I would like to welcome Jyoti Bhandari to NAG today. She is here to share some thoughts about exploring the power of content marketing and its channels as this is how business, no matter what it is, and even authors can learn from. Enjoy!
[Image Source – Designhill]
Bill Gates once famously quoted that content is king. Now, with dynamic marketing scenarios and increased number of content channels, I couldn’t help but share this wonderful quote from Jonathan Perelman:
“Content is king, but distribution is queen, And she wears the pants.”
This tongue-in-cheek quote questions a lot of things. Are your content marketing efforts measurable? If yes, what’s the true value? Are your content marketing initiatives able to connect content to revenues? And, what exactly are you looking for from your content marketing campaigns? Prospect Engagement, brand awareness or leadership?
Let us look at following statistics to know the power of content marketing channels, courtesy Kapost.
- 2% of marketers think that branded content is more effective than magazine advertisements, 69% say it’s superior to direct mail and PR.
- 82% of prospects say content targeted to their industry is more valuable.
- 9 in 10 organizations market with content.
- 95% of B2B enterprise marketers use content marketing.
Now that we know how content marketing is such a powerful tool, let’s learn how enterprise society can effectively explore the power of content marketing channels.
The Potential In Creative Web Pages
Business owners have stopped using neighborhood-basement-designers in order to give their website a rich feel. In fact they are opting for professional crowdsourcing websites such as Designhill.com for various Website and Blog Designs. Reason? Because they now understand that content marketing has a lot to do with design as well. Here’s how you can explore the power of content marketing channels through creative web pages:
- Induce High-quality, professional-looking photos and Images: You don’t want your users to think your products/services/brand is just as inferior as your images.
- Visualize your content, induce more graphic elements: In current dynamic market, it is almost vital to use to graphic elements rather than traditional text-based content.
- After text & graphics, it’s the time for Videos: Don’t shy away from using videos in your website, because if a picture can be a thousand words, a video is then a short booklet.
Boost Your Brand with Infographics
There is a sudden craze among marketers for infographics because it’s so delicious that you want to taste it. An infographic is designed in a manner that you would want to read the whole content, you would want to know the kind of elements used. Quite like when Windows XP came for the first time, we just wanted to look at it, precisely because it was filled with many interesting things at once. Here is how you can effectively boost your brand with good and relevant infographics.
- The Interest keeps on growing: There is almost 96% increase in the viewership since 2005.
- Target Audience are more attracted in Visual elements: A Survey says that 90% of information that comes to people’s mind is visual in nature.
- Viral Compatibility: Almost every time an infographic is made on the planet, it goes through at least 10K likes.
Using Video Marketing to Your Advantage
Demand Metric published a report indicating that 70% of business-owners are now shifting towards videos for marketing. As much as 82% marketers believe video marketing to be more successful than other channels of marketing. Obviously these numbers indicate that there is a wide scope for videos to market your products and services, and video marketing strategy can boost both sales and brand value. Here is how you can effectively use video marketing to your advantage.
- Identify your audience: While there is a big scope for video marketing, it is important that you first determine the segment of audience where you are going to showcase the video. Factors like, regional internet excess, video relevance to specific area, shopping history etc are to be kept in mind before proceeding.
- Call-to-action: Once you are done producing the video, it is important to introduce a call-to-action or else it might fail to yield the desired results. Make sure you know beforehand what action do you want people to take after they have done watching the video. For deep impact, you should include a call to action in both visual and audible manner.
- Distribute is queen: Do not overlook the power of social media when distributing your video. Promote it through many channels. Also, do not forget to optimize it for mobile viewing since large number of users are now using mobile devices for viewing videos.
Wrapping it up
The process of creating a communication tool demand a thought out through understanding of why it needs to be done, for whom and how. It has to go through the prism of modern marketing. In order to develop a cross-media marketing platform, one has to stay away from the traditional methods of ‘been there done that’ attitude.
Let us know how you have been doing it for your business. What has been your most powerful medium for content marketing? Drop down your comments below.
Author bio: Jyoti Bhandari a blogger. In her spare time, she generally write on topics concerning design, E-commerce, startups. When not writing, she love spending her time playing video games and watching cartoon movies!
Guest Post: Marketing On Facebook Doesn’t Have To Be Hard. Read These 6 Tips by Sheena Mathieson
If thinking about Facebook marketing gives you a headache, then you might not be focusing wholly in extracting the best approach in marketing on Facebook. If you find Facebook marketing extremely hard, you might have not yet kept contact with the best Facebook Strategies. If these dilemmas ring a bell, get ready to ease the difficulty. Marketing on Facebook doesn’t really have to be hard. Read on and pick up some tips that can help you uplift your Facebook strategies further:
1. Engage with your fans fully
Focus on how you can increase the extent of engagement you have with your existing fan base. This can be your chance to get your brand recognized by them, so always reply to their comments, messages, and posts about your company. Reply in a manner that builds rapport and friendship. You need not to sound objective and robotic in doing so. It would be ideal of you can take time to respond in a genuinely social way. Act not just a business entity, but their actual buddy in a digitally social platform.
2. Post on a regular basis
Regular posting sends search engines a signal that your content updates are fresh and updated. Also, a healthy volume of regular posts shows how you pay attention to your business page and how often you open engagements to your fan base.
3. Use the power of videos
If you’re thinking of a good post to share or to upload, maximize the trendy impact videos impose. People easily get attracted to videos especially those with enticing titles and they easily click on those. So, note this fact and get it applied.
4. Carefully think of which content is worth posting
The kind of posts you make shows your approach and the kind of interaction you want. If you are sales- driven, you might be compelled to post merely promotional posts which talk entirely about your company offers all the time. However, this isn’t what the audience wants. They want something more substantial, something informative, engaging, exciting, and something unique. If you find a content update that belongs to any of these criteria, give it a go.
5. Post contents that have two-way impact
It is ideal to keep conversations and interactions with your audience at all times. Do not focus on posts that promote one- sided content. You have to trigger and elicit their interaction and responses so post something like a question that appeals to their causes, beliefs, aspirations. You can start a debate or a discussion of a topic relevant to your niche. You can even simply ask them feedback or suggestions on how to improve the service you have or the industry you’re in in general.
6. Use Facebook ads and Maximize Insights well
Creating Facebook pages are free, but accessing Facebook ads involve minimal investment (depending on the scope you want to cover and the budget you are willing to shell out). When you use Facebook adverts, you can easily target the exact audience you want your ads to be seen. You can choose their gender, language, location, interests, profession, and so on. You can also have a management tool in the form of Insights wherein you can check your week-long or month-long activity. This involves the number of likes, shares, post reach, and engagements you’ve had. Everything about Facebook has now been made easier. You can easily identify here the Facebook Strategies that worked and those that didn’t. As you go along, you can easily come up with the best blend you can use to enhance your approach about Facebook marketing.
About the Author
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
Guest Post: 7 Deadly Sins Of Social Media Marketing That Are Seriously Hurting Your Brand by Eilidh Edgar
I would like to welcome Eilidh Edgar to NAG today. She is here to share some of the most deadly sins that can hurt or even kill you brand.
Personal Aside: the example used in Sin #6 is never ok anytime or anywhere. Just sayin’.
Enjoy!
Image credit: Salesforlife.com
Social media can truly make the image of your brand. But at the same time, if done incorrectly, it can also break your brand and ruin its entire image.
The deadly sins of social media do not just turn off your customers; in fact, their impact is more severe than that. It gives off a bad impression about you as a company and also generates negative publicity, which can seriously hurt your brand. Read on to know more about the seven deadly sins of social media marketing:
1. Mixing Religion And Politics With Your Brand
These are two topics that will seriously antagonize your customers no matter what side you take. When friendships can be severed over religious or political opinions, keep in mind that you are only a business. It would be much easier to sever ties with you.
2. Mixing Personal And Professional Accounts
Your business social media account should be strictly for business. Granted, you need to introduce a personal anecdote or two to add a personal touch but before you post your personal drama, ask yourself these questions:
- Will it help me to sell my products?
- Will my audience still respect me?
- Would my customers care to know?
Refrain from posting if the answer to any of these questions is “No”! The only exception to this rule is when you want to clarify something to your customers. For example, “I will not be taking orders today due to a death in the family”.
3. Losing Your Cool
When you lose your cool in a physical store, the effect is generally contained. But if you lose your cool on social media, it puts the brand’s image on stake because any bad incident has the potential of going viral through either a picture or a video. Remain courteous to customers at all times, no matter how many times they test your patience. This will help you get out of the situation with your reputation and integrity intact.
4. Tooting Your Own Horn
Highlight your achievements but donot make it sound as if there is no one else in the world that is better than you. Firstly, that is not quite true. Secondly, there is nothing more off-putting than arrogance in almost any field. Let others decide how good you are at what you do.
5. Sounding Too Greedy
Yes, you are out there to make money but do not keep going on and on about it. Your customers know very well that you are in a business and you will be making money from it, but rubbing the ‘money part’ in their faces will only annoy them. Social media gives you the opportunity to connect with your customers on an emotional and personal level; take advantage of it.
6. Resorting To The Distasteful
A rape joke may be OK within a selected circle of close friends but in a business setting, this will only alienate your customer base. Not only everyone has different taste when it comes to jokes but also there are limits that should never be crossed especially when you are doing business.
7. Using Cheap Tactics
The best way to get your customers to “like” your content is to make it genuinely likeable. Avoid resorting to cheap tactics such as posting content that include things such as: “like this post if you have guts” or “share it at your own risk”. It only makes you lose credibility and respect in the eyes of your customers.
If you are guilty of any of the above, take a good look at your social media strategy and revamp it if you have to. Be honest with yourself, and do what is required.
Author Bio:
Eilidh Edgar is a career consultant at write my coursework mainly specializing in developing next gen leaders and entrepreneurs. She also loves to blog about the changing trends and methods in the online business industry.
Guest Post: Social Media SEO Resources to Improve Your Search Ranking by Eve Haugen
I would like to welcome Eve Haugen to NAG today. She is here to share some some thoughts about using social media to help boost your SEO. Check it out!
Any business that is keeping up with the modern trends will tell you that SEO is a big and important method that is worth investing in. This is because SEO has proven to improve the website of a business most especially when it comes to search ranking. Of course, companies want that much needed exposure in order to carry out the promotion of products and services that they specialize in. They need to convince everyone that they are the leading brand of that particular industry. One of the best and most convincing tools that any company will want to invest time and effort in is social media.
One of the best social media tools today is Facebook. It has reached 1 billion users worldwide and is still continuing to grow. A lot of people can be found on Facebook and are likely to browse it compared to any other social platform in the similar field. Because they find interesting material in this site, they spend more time here. Also, you can share your favourite articles and posts with just a few clicks. The chances of it being seen is very high. If you are able to provide quality products and services and respond to people who are particularly looking for them, it is most likely to improve your overall search ranking.
Among all the tools, one that adheres SEO and social media together is none other than Twitter. This social media tool boasts of having more than 550 million accounts. Here, you are able to send tweets with images, texts and short links. Unlike Facebook, which tends to be lengthy, Twitter is able to capsulize all of that. Since people value their time and use it wisely, they are more likely to respond to those that attract the eye or spark the curiosity among the tweets. By viewing and retweeting the most common links in your company’s account or better yet, make your content as original as possible, these actions are bound to boost your business’ search ranking.
Since people respond better to moving images or videos rather than purely text, another tool that has been proven to be the favourite of many is YouTube. The number of people uploading videos in this social media website has boomed to over 14 billion videos. You can find almost anything and everything on YouTube. Companies should focus on improving their content by reinventing or introducing new features so that it can attract a lot of viewers on this site.
As you can see, social media has a significant impact on SEO leading to the search ranking of any company’s website. If a company is able to exhaust valuable resources on these things, then it is guaranteed that they will have a steady flow of traffic to their website (find more details at bingdigital.com). By acquiring more traffic, this means a large possibility of gaining more customers. As everyone knows, this is beneficial for a business because these customers are the ones that bring in the profit.
About the Author
Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.
Guest Post: 5 Tools Everyone in the TWITTER FOLLOWER Industry Should Be Using by Sheena Mathieson
I would like to welcome Sheena Mathieson to NAG today. She is here to share 5 tools that everyone who uses Twitter for business should use. Enjoy and try them for yourself!
Many companies are now turning from one social tool to another in order to reach out to a specific audience. This refers to the kind of audience that the online industry is relying on so that they can reach an array of the company’s products and services. Using a social tool like Twitter allows the distribution of information to reach each and every Twitter follower. Here are a few tools that everyone in any Twitter follower industry should consider using.
Long links can take up a lot of characters, which can be a problem for Twitter whose characters are limited. If anyone needs to shorten those links, it is recommended to use Bit.ly. Not only that, but it saves a lot of time by sharing these shorter versions of links to more than one account. Through Bit.ly, individuals can make customized domains that match for their company. This personal touch creates trust among any Twitter follower.
Hootsuite is another favorite tool used by the online industry. If a company uses more than one social media, Hootsuite allows its users to manage them instead of having to open them individually. By doing it this way, it saves a lot of time and effort that can be used somewhere else in a more productive way. Not only is it easy and convenient, it is a single platform that allows you to access all of the social network channels that the company is in.
Another popular social tool used in the online industry is BufferApp. Instead of flooding every single Twitter follower with interesting and relevant news that one finds every minute, this tool allows the user to send these links in accordance to a schedule. This is important so that followers won’t get annoyed with overloading of tweets at a single time. The user can set up a particular schedule based on time to evenly distribute such information.
SocialBro is another social tool that companies can invest on. This is because its users can analyze critical data and assessment towards a path of making important decisions that can enhance any marketing strategy. SocialBro reaches out to a target audience that is vital for any company. It attracts potential clients and customers.
Another powerful tool that can be added to the list is Twitterfeed. Shared quality content can be viewed by the audience over multiple social networks. After users have distributed the content, statistics can be tracked and monitored. This way, users can analyze which content is popular among the audience so that users know what kind of content to look for in the future when the need arises.
All of these social tools can be used in the online industry in order to boost and promote a particular business to an audience who is in need of such product or service. These are meant to be used for long term measures so that companies can watch as they progress or bounce back after a series of downfalls. A combination of marketing strategies as mentioned earlier are important in order to reach the company’s goals.
About the Author
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
Guest Post: The Application of Social Media in Business Administration by Katherine William
I would like to welcome Katherine William to NAG today. She is here to share some information about using social media in business administration which authors and writers can glean from since being an author is a business in itself and social media is necessary. Enjoy!
Technology has touched every single aspect of human life and picturing life without it is awkward and unmanageable. Social media is a novel and an impressive product of technology, around which our lives are dependent, absolutely and completely.
By saying our lives revolve around social media is actually true in a literal sense. People are more impressed by this new approach rather than any other thing. Social media is defined as online communication through different mediums such as websites and blogs.
This approach is novel in its sense because no other such development has taken place. Social media is used for a variety of purposes that include exchanging information, expressing opinions, defining strategies, sharing photos and manifestation of speech.
This is defined as a vast and huge medium through which one corner of the world is actually connected to the other corner. Initially, used for entertainment purposes and commitments, the scenario has again taken a turn and social media serves purposes other than entertainment as well. Social media, hence is used and adopted by different business oriented folks who are learning and are on the verge of expanding their business and what better and a perfect way could there be other than the social media?
Advertising
Social media has enough space for advertising purpose, these new websites allow young entrepreneurs, financiers as well as other business agencies to promote their work and communicate with other businessmen as well. This result in exchange of information, which is benefiting both sides not only that, but also businessmen can advertise and promote their industries through this forum.
Publicity
With the help of paid services, business companies can advertise on social media through which exposure and publicity is given to their respective companies. Since, social media connects different minds, it helps to promote and publish the work of businessmen and their companies. Moreover, new business strategies are appreciated and acknowledged throughout with the help of social media. In a nutshell, social media is a perfect opportunity for the purpose of business publicity.
Information
Social media is an exceptional way to study and receive information as well. Business related tips are available online and also posted on different social media websites by professional expert businessmen. Hence, to increase business related information one can also pay a visit to social media websites to keep themselves updates and enhance a bit of knowledge relating to the field. Lastly, business related debates can help create a healthy environment that can bring the two poles together for one purpose.
Enhancement of Business
With the help of proper advertising, promotion and exposure many existing settled business companies can post job requests on social media as well, which helps them to gain maximum employees of experienced nature. This is how businesses are improved and enhanced and this is another way to open up different global branches across the world. There are different websites available, created solely for the purpose of professional communication and linkages. These associations are created to enhance professional relationships among people.
Author’s Bio
Katherine William is an employee at Chiefpapers-Academic paper writing. She has been working in the company as a Senior Assignment manger for 5 years. She has received her education in the field of Computer Sciences and has earned a Masters degree in Business Management.