I would like to welcome back John Kelly to NAG today. He is here to talk some about how optimizing your content can help you increase your ROI (return on investment). Enjoy!
Businesses in the modern-day era are becoming more and more conscious regarding how to produce superior content for business websites as well as for social channels. In fact, because of this modern trend standing out online is now very difficult. It is also a fact that there is a pool of very attractive content for grabbing the attention of your potential customers, despite of your target market.
For you, there are many things to follow and to do. For people operating their consulting business and who have to handle, on regular basis, strategies associated with social media marketing, digital PR and personal branding, this article is going to present some splendid concepts and ideas about how to create and use content marketing to increase your ROI so that your business will be able to expand more. Check out the following ideas:
Segment The Target Audience Along With Their Behaviour
In fact, communicating the right message to the right audience at the right time is frequently considered as very difficult and time-consuming job. However, it is necessary to get success. Possibly, you are already targeting your niche through organic search or by advertising paid placements by using the search engines like Google, Yahoo, Bing, etc., or on many social media networking websites such as Facebook, LinkedIn, Twitter, etc. However, to raise your ROI, this can’t be done blindly. For this, you need to research on your audience to comprehensively understand their demographics as well as their buying behavioural patterns.
Understanding your customers will definitely assist you in make crucial decisions about what marketing channels matter and help you in understanding the reason why your targeted audience at the way they do. Keep this knowledge in your mind as this will assist you in making and delivering a better marketing message.
Content Should Be Searchable & Sociable
Search engines always pursue more searchable and sociable content, so you need to make your content very friendly. It is very important because it means that the content you created will create the opportunity to increase the online traffic on your website or blog. Keep in mind that always using keyword research tools is necessary to find what type of information, associated with your business or brand, online people are looking for; then create your content as per their exact needs. In fact, your content must be searchable, sharable and unforgettable. So try to build a very informative and helpful content that make a significant impact on people so that they will be able to share it with their circle. This is actually called the word of mouth marketing technique.
Try to Make Your Content Easy
Navigating, getting information and transacting are three basic reasons why the target audience use various search engines. So, once the audience is hooked by the content you built, make sure that you make your content easy for your customers to find, comprehend and use in order to convince them to buy.
Garner and Integrate Some Useful Links
Integration of some other useful and highly reputable websites in your content is very effective to increase your business ROI. The reason behind this is that these high-quality links are a key factor of ranking for the search engines to ascertain the most dependable pages of your website. If your website or even some of its pages are seen as very trustworthy, the website is more likely to rank higher. Remember, when you create a set of content (blog posts, images, videos, etc.) and integrate it into your site, do not just link them together. You will also have to ensure that your set of content create the sort of content that people can easily cite them, to develop the content’s trustworthiness in the eyes of most popular search engines.
Make Optimise Your Content for Mobile Users
If you missed or overlooked it, the most popular search engines, like Google, just enact an update to its ranking system, called the algorithm, to make sure that a good user experience is gained by the searchers who use smartphones. In fact, with the rapid technological development and progress, search via smartphones has overtaken PC and laptop searches, so it is important to make sure that the business content you created always consider re mobile device used by a majority of the potential customer.
One of the major blunders made by businesses with content marketing is the assumption that if they integrate any old content into their website, it will be effective to reach the target customers. It is totally wrong assumption. Building digital assets is the key to prolific content marketing but such digital assets must be informative, authentic, pertinent and actionable.
Once more, always ensure that you create searchable, discoverable, sociable and shareable marketing content because you can overreach your competition easily, while convincing your customers.
John Kelly is a professional blog and content writer having more than 5 years of experience. Currently he joined an essay writing service to provide assistance and guidance to the marketing students who want to achieve their goals but have low skills.