I would like to welcome John Kelly to NAG. He is here to share a few ideas about how content can–and usually does–go viral. Please note this is no magic bullet or one-size-fits-all, foolproof thing. But enjoy!
As if the social and digital media weren’t enough, more and more discoveries and concepts are being birthed today. One has to be a successful planner or a brand has to have great insight with this kind of media, and it is important and essential to not only understand how these concepts work, but also figure out a way to get them working for your own particular brand. Within all those new concepts that have taken place with the growth in social media much of it relates to content and its marketing. There are different schools of thought that tailor to the question as to what makes your content strong? One such school of thought is that your content is strong when it goes viral. Now the next question comes, what exactly do we mean by viral? Viral in its generic definition means something which is contagious and has the ability to affect others just like viral infections. Similarly, content is viral when it is absolutely contagious. Now how do we do that? Well, today, we are going to post exactly about what makes your content contagious and make it so viral that within a few seconds you will reach a million users.
Using Strong Emotional Appeal
Most social media planners focus only on the aesthetics and strong delivery of their own brand message. This is not exactly what works on social media. In order to create strong viral content besides your brand message, you also have to appeal to your users. The best way to achieve that is to create strong emotional content. According to a popular research, most of the content that goes viral has a lot to do with the causes and emotions of the people. So the next time you are working on social media content, keep emotions as your main drawing board.
Content Should Reflect Your Identity
The content that you make should be unique, original and prove your identity. Content that resonates something which has already been done before is never going to be viral, because it has already been done and dusted. Brands that work on creating extremely unique and emotionally strong content like Coke, always get the best viral rate and reach. You should find three key strengths about your brand that perfectly resemble your identity and then it will become easier for you to deliver that across your content and communication.
Assess Your Content Through Your Own Perspective
Once you are done with finalizing your content, do a small case study or focus group session with yourself and your employees. Use the same content and find out if they were the users. Would they actually like the content? And not only that, will they make an effort to share it with their friends and folks to make it viral? If the answer to this is yes, then you can go ahead with it, if it is no, this means you need to rework your strategy.
Try to Capture Moments
The best kind of content which goes viral is related to emotions and with them they are usually moments, memories and situations: everything that resembles something that is faced in reality.
John Kelly is the author of this post. He is working for the sake of student who needs tips to create projects over social media. He also joined with a legitimate firm of paper writing service – AOneEssays to to provide customized assistance and guidance to the students.