I would like to welcome Elena Erin to NAG today. She will share some ideas about modern marketing techniques that freelancers, blogger, and authors could use. Enjoy!
In today’s sophisticated and digitised market, there are more than enough options and opportunities for customers to test products or services before making their decisions. When you develop a marketing strategy, you must take the fact into your consideration that the consumer has more options than ever. For this reason, it is necessary to adapt to a more authentic and human-centred marketing style.
It is time to avoid using certain old-fashioned and infamous tools to achieve your goals and to promote your business successfully. Definitely, they have long since ceased to bring results and could potentially harm your brand.
The following paragraphs present some basic tips how to market products or services in this competitive business world:
Refrain From the Traditional Marketing Styles
You should avoid inventing. There was an age when online consumers were more gullible. Marketers could easily play from their simplicity and developing false needs so as to lead to the desired “landing page” (the Web page that returns a hyperlink). Now, users thoroughly read through the marketing messages. They go directly to websites that offer them real information about the products or services you offered.
Telemarketing is another marketing tool, but a traditional style that is ineffective now. In fact, this marketing technique does not really get adequate results, and frequently it embarrasses you as well. The chances that your conversation leads are weakened by the recognition of the numbers of incoming calls, and even deign to answer your prospects; they are frequently interrupted and tired of receiving many calls. Nobody likes to be disturbed, nor considered as an additional number on a call list.
Direct marketing is also a traditional marketing tool and now, you should avoid direct marketing. This technique broadcasts a message via email, and personalised incentive to target audience. However, this marketing strategy is absolutely unproductive unless you knew all included on your mailing list and you have full knowledge about their buying behaviours. If you still wish to do so, you will have to offer something of value with a free sample or a coupon, but not for all types of customers or businesses.
Moreover, it is also important that your mailing list is simplified and you should avoid spam. The mailing list must contain only the members of your target audience and emails should be sent to specific and customised audience.
Follow the Modern Marketing Styles
You should rely on the solid data and statistics; instead of following your intuition. Organisations that do not conduct frequent tests and regular analyses are doomed to failure. To ameliorate your marketing, you will have to focus on what proved to be a success in the past. In doing so, you have to carry out extensive statistical evaluations of your marketing campaigns and press about the results. You will then be capable of optimising your strategies for the future.
You must communicate with your target audience, and not only show ads. If you concentrate only on the sale, you will not go far. Open dialogue and maintain communication with target audience may be productive and prolific.
Always be contacted for your client. An organisation that does not mention minimum two contact options on its website; it will not be considered reliable by visitors. Allowing your clients to easily contact you, you will develop a strong relationship of trust with them. Do not try to be first in the phone book, or even the second, unless the target audience of your business is aged 65 or more.
Keywords in the website content are considered as very important nowadays, so always write your content with appropriate keywords, with clear and valuable information. The content’s incomprehensible messages and technical terms will not help the common man at all. Some years ago, the search engines could not distinguish between good and bad content and that time is now over. Now, your site must be stayed on the top 10 search results that require a permanent work related to SEO (search engine optimisation). It is imperative to develop consistent and pertinent texts as well in terms of conversion of prospects and SEO. To maintain your website rankings on the search engines, mainly on the Google, new and innovative content must be generated frequently by you that must have appropriate links to useful sites. Keep in mind; to get success on the web, quality is the slogan.
Credibility, reliability and honesty are core assets for any online business now. It is a fact that most of the users are in doubt about the reliability of products or services available on the web. Be honest and sincere, and you will see many users recommend your services to their circle.
In a nutshell, the clients, whether online or offline, are becoming increasingly sensitive and are looking for transparency and trustworthiness. Aggressive and deceptive preceding marketing styles continue to decline over the generations. Even Google inclines to mimic the behaviour of a consumer of flesh and blood, promoting transparency and punishing manipulators.
Certainly, the commercial marketing will never be a fundamentally altruistic field, nevertheless, will likely continue its evolution towards more intricate messages and resolutely human-oriented.
Elena Erin has done Master in Accounting and Finance from Imperial College London. She is also an expert writer who writes academic papers for the Essay-Yard, as an Academic Writer and serving students who come with the request please ‘Essay Writing’.