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Guest Post: Different types of Returns on Investment Social Media and Internet Marketing by Paul Collins

November 23, 2015 By Amanda Taylor Leave a Comment

I would like to welcome Paul Collins to NAG today. He is here to talk about the all-important return on investment (ROI) when it comes to social media and internet marketing and why it is important. Enjoy!

When it comes to putting your investment behind any marketing or promotion campaigns, the first question you will have to tackle in front of your team is the returns of investment in the said promotion. The idea of returning revolves around a certain measurement number that can allow the brand team or marketers to judge the kind of impact a certain campaign has had over the brand in terms of sales, following and other aspects of brand equity. Similarly, when it comes to investments in social media and internet marketing, the question of the kinds of returns on investment one can earn is still there.

The growing element of internet marketing is present in today’s world for one sole reason and that is the multiple ways a company can benefit from its returns along with really amazing cost efficiency articles. The kinds of cost efficiencies that one can bring with the investment in social media is really strong and better in comparison to traditional means and ways of marketing and promotion. This is why the growth in social media has been resounding and a huge success for a lot of brands and companies who have taken the threshold of their budget and invested into these new avenues to be explored. Today’s blog is going to talk about different types of returns on investment in social media and internet marketing that a business or a company can earn, based on their preferences and settings.

Generating leads by Paying Only for Clicks

The basic internet marketing module and lead generating service runs on two important elements of costing and efficiencies where you can easily earn some of the best returns. One of those elements is paying only for the clicks you earn. This means if you want your promotion campaign to provide a handsome amount of sales leads in return for your investment then you can opt for this model where the internet will only charge you once a user clicks on your advertisement and officially becomes your lead to contact.

Paying for Awareness

Another element of the costing and efficiencies that you can go for is paying only when people get to see your ad and get the awareness about you. This is based on per 1000 views, so every time you complete 1000 ad views, you will be charged. This is again a very effective model and provides the most efficient return if you are aiming to register your brand in the minds of your consumers and online users.

Paying for Conversion

Another way to earn returns on your social media and internet marketing campaign is to pay for conversions you earn. You can set up a preference where you are only charged when you are provided with a returning customer calling your business to place orders. This is largely adopted by many restaurant chains abroad.

Paying for the Purchase

This is the payment and return mode where you are asked to pay only when a customer completes a purchase from your website, this again is a very good model for websites based on e-commerce.

Author Bio

Paul Collins is the author of this blog post. Paul works as a social media consultant for an agency in Canada. He likes to post blogs on the website Dissertation-House-UK and his blogs are usually about internet marketing.

Guest Post: Four Ways to Find Better ROI and Values on Digital Marketing by Kate Cross

February 23, 2015 By Amanda Taylor Leave a Comment

I would like to welcome Kate Cross to NAG today. She is here to share some thoughts about getting a better Return on Investment (ROI) on digital marketing–and this can apply to authors as well. Enjoy!

Since the growth and evolution of the internet world, marketing and branding experts have treated it as a platform to magnify and experiment different approaches to get their brand loyalty and get close to their consumers. They are also busy in trying to establish a direct connection between the digital marketing and sales, something which has been traditionally done with other mediums of communication like Television or Out of Home. It is not a surprise, which most of them have failed in their experiments of connecting sales to the internet. Digital and social media marketing is not something that will generate direct sales for you, it is and should be used for a completely different purpose. Companies, who realize this soon enough, do not fluff their lines and grow as a brand on the internet, while others who stay persistent with this philosophy often face certain failures.

Digital marketing is not about growing your sales revenue, throughout the research and case studies, it is a proven fact that digital and internet marketing is more directly connected to consumers and should be used to leverage the brand to increase its marketing, awareness and loyalty, instead of pushing the audience to buy the product. The more you push your sales to the internet audience, the worst your return on investment will be. If you are aiming to maximize the ROI on your investment and get the best value out of the Digital Marketing, then follow the last four sections of our post.

Create a Care for Your Approach

Consumers online look and seek brands that have a “We care for you” approach. They are more interested in how as a brand you can solve their problems, or add something significant to their lives. This is why more advertisements on the internet are revolving around problem solving approach. For example: Do you wish to lose weight? Or something like: Wear the famous jacket this winter. Consumers want brands to understand them and then tailor their services. This means that letting the consumers feel exclusive and personal, developing a strong connect and an appeal with your consumers (source: Canada SEO firm).

Be very relevant and specific

What brands do is try to create mass appeal with their products in order to push sales and maximize reach. This way their message becomes highly irrelevant and too public to develop a personal connect. On the internet, you should be very specific as well as highly personal. Filter your target audience and only aim for the spots and websites where a large chunk of consumers is expected.

Create a Holistic Approach

Never use different communication messages on different platforms. Your way of communication and method might be different, but never make your communication speak different things on different platforms. This way not only your audience will get confused, but your brand essence will also get lost in the clutter and difference of the message.

Look to Better the Experience of Your Consumers

Work to improve the experience of your users by having a really good and seamless website or applications that you have.

Author Bio

Kate Cross is a Digital Media expert in the MENA region. She works with various clients, specifically with the technological and B2B ones. Her advice on the digital media front at Online Essay Tigers Services is largely valued and appreciated. Peoples can follow here at Facebook–Twitter.