Matt Banner would like me to share this handy-dandy infographic with you guys! Check it out and leave comments. There are some other juicy tid-bits in the article so click here.
Posted with written consent from the author.
Matt Banner would like me to share this handy-dandy infographic with you guys! Check it out and leave comments. There are some other juicy tid-bits in the article so click here.
Posted with written consent from the author.
I would like to welcome Drake Nicholson to NAG today! He is here to share some thoughts about how to use Instagram for your business/author platform since being an author today is virtually the same thing!
The advent of social media networks has changed the way businesses market their products and services. Businesses are now able to reach a lot of people without shelling out a ginormous amount of money. Using or not using any social media platform can be a big deal breaker for business people.
There are a lot of social media platforms at present and among them is Instagram. This is one of the most popular platforms out there with over 500 million active users. Instagram caters to around 95 million image and video posts daily. With all these stats, businesses can take advantage of using Instagram services.
Instagram, the Modern Agora
The Agora was a gathering spot in ancient Greece. At present, you can say that Instagram is the Agora for people who want to see great pictures and videos taken by individuals. If your business does not have a presence in this “gathering place” then you are missing the perfect opportunity to get noticed by over 500 million people using Instagram.
The amount of user also determines the usage of the network. In recent years it has been estimated that 70 percent of the Instagram users check their account at least once a day and may spend around thirty minutes on the platform. The potential of your business is surely limitless on Instagram.
Show Yourself on Instagram
By using Instagram services, your enterprise, whether it’s big or small, will have the chance to get noticed not only by local users but international users as well. Instagram makes this possible through hashtags and geotags. Geotagging means that you can put a geographical identification to the things you post on the network. When a user sees the post, they can pinpoint the exact location where the post was taken or posted. Used in conjunction with hashtagging, it becomes one perfect marketing tool.
The hashtag in social media acts as a quick search link for similar topics which are being discussed in Instagram. This will help users discover accounts and also pick up followers. Wouldn’t it be good for a business to be discovered and followed by millions of users?
The Power of Creativity
Another reason why it is important for your business to market using Instagram services is that it gives you the capacity to compete with big companies by just being creative with your posts. You no longer need to pay for a huge amount of advertising money just to contend with other businesses. You just need to post things which are visually appealing and give it the right tags. You can then promote your product to the world. Furthermore, Instagram gives you the flexibility to either post things originally or with its beautiful set of filters which can make your images more vibrant and interesting. There is no hassle, and everything happens in an instant.
Mingle with Potential Clients
Once you get the attention of users by using Instagram services you can then interact with them through comments. Users can comment on your posts, and you can do the same thing with theirs. The thing is the more interaction in your posts the better it is for your business. Interaction will help raise your posts trend and get your company more attention. Also, with the use of tags you can target which of the users will be interested in your products or services
If you are not yet sold on using Instagram services for your business then now is the time to think differently. The world is changing, and most people are now heading to the internet to look for the things that interest them. Everything is now heading online, and Instagram is the perfect platform to kick start your business.
Drake Nicholson is capably competitive in industry content writing that suits the needs of every business. He can spice up your marketing campaign with the necessary content and then incorporate it into BuyRealMarketing services.
NAG would like to welcome back Sheena Mathieson to the blog today. She is here to share some insight as to why Facebook may be going nowhere by some businesses. Enjoy! Feel free to discuss by leaving comments!
Just some few years back, Facebook has become a global social media phenomenon. It had effortlessly taken down strong competitors and had ruled the rank of being one of the most visited websites on the internet. Certainly not one would disagree that it had naturally become a lifestyle. With no less than 2 million users online every day, the social media website had also transformed into being a massive platform for businesses to capture a wider scope of consumers and clients. This idea is what is called “Facebook Marketing.”
Photo Credit: icrkick.tumblr.com/
For some time, this brilliant impression had fuelled and supported businesses most especially those who are creating start-ups. Facebook pages were created to reach out to different types of markets with each having their own strategy to increase Facebook post likes and attract potential buyers. However, engaging in Facebook marketing can also have its own unfortunate downsides. While the potential reach of the market continues to increase, the real organic reach also continues to decline. Organic reach is the count of audience you can reach for free on Facebook by posting to your Page. For some time, this had been observed, and the significant decline had been proven.
Statistically, there are now more than 50 million business pages and counting. On a daily average, these pages post at least once a day – that is, on top of the daily post that each person makes which accounts for twice a day as an average. A user finds more than a thousand posts in their feed every day, but if one has many friends and likes dozens of pages, that projection can reach up to 10,000 posts per day. Logically, it has become more difficult for advertisers to reach out to their target customers.
According to an official statement offered by Facebook, they are expecting that the sharing of an individual page’s posts will gradually drop over time, as they are also trying to continually work on making sure that the common people will still have a meaningful experience on the site even with ad interruptions. This simply means that they are going to decrease the visibility of a page update to its respective Facebook followers, regardless if the advertisers even buy Facebook posts at variable costs.
Using Facebook Reactions as Marketing Strategy
The announcement was taken seriously by those heavily affected. These sparked issues forcing marketers to shell out more to pay for their fans’ attention. Despite the grueling news, there can be alternative ways to study and drive through reaching out a bigger market. A good example would be the recent update on Facebook like and hit buttons.
These simple emoji tools allow you to express your feelings over a certain post; it has also massively drive Facebook marketing to a different level. For businesses, these allow them to gather better information about their target customers – what they love, what posts they like, what makes them sad, etc. These adorable icons are the so-called, “Facebook reactions.”
Creativity is the Key
Also, establishing a strong market database is essential to make the most out of Facebook marketing. Big companies are in no doubt safe at this point. Just like any other advertising strategy before Facebook marketing occurred, it is imperative for companies to consider more practical ways to stay competitive.
Now applying it to social media marketing, small and start-up companies need to find ways to make a good reach possible to increase Facebook likes. An obvious way is to create catchy and great post content. Everything boils down to the quality a company delivers and how they interact with their audience. This applies to all regardless of the size and budget.
Despite the growing commotion, one does not necessarily need to be overly concerned. It is only but natural for a business to face adversity; it is part of learning and growth. Similar to how Facebook had evolved through the years, from a like button to the birth of Facebook reactions, the industry is now becoming more and more social; thus, the need for maturity should be considered.
It is inevitable that advertising is an important source of revenue. However, for business relying solely on Facebook as their hub, they should start considering a more practical approach to renting an office or discovering other means of reaching out. Budget in advertising can be spent other than to buy Facebook posts. A lot is at stake, and everyone should be more wary and witty, or else somebody will take advantage for profits.
Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
I would like to welcome back John Kelly to NAG today. He is here to talk some about how optimizing your content can help you increase your ROI (return on investment). Enjoy!
Businesses in the modern-day era are becoming more and more conscious regarding how to produce superior content for business websites as well as for social channels. In fact, because of this modern trend standing out online is now very difficult. It is also a fact that there is a pool of very attractive content for grabbing the attention of your potential customers, despite of your target market.
For you, there are many things to follow and to do. For people operating their consulting business and who have to handle, on regular basis, strategies associated with social media marketing, digital PR and personal branding, this article is going to present some splendid concepts and ideas about how to create and use content marketing to increase your ROI so that your business will be able to expand more. Check out the following ideas:
In fact, communicating the right message to the right audience at the right time is frequently considered as very difficult and time-consuming job. However, it is necessary to get success. Possibly, you are already targeting your niche through organic search or by advertising paid placements by using the search engines like Google, Yahoo, Bing, etc., or on many social media networking websites such as Facebook, LinkedIn, Twitter, etc. However, to raise your ROI, this can’t be done blindly. For this, you need to research on your audience to comprehensively understand their demographics as well as their buying behavioural patterns.
Understanding your customers will definitely assist you in make crucial decisions about what marketing channels matter and help you in understanding the reason why your targeted audience at the way they do. Keep this knowledge in your mind as this will assist you in making and delivering a better marketing message.
Search engines always pursue more searchable and sociable content, so you need to make your content very friendly. It is very important because it means that the content you created will create the opportunity to increase the online traffic on your website or blog. Keep in mind that always using keyword research tools is necessary to find what type of information, associated with your business or brand, online people are looking for; then create your content as per their exact needs. In fact, your content must be searchable, sharable and unforgettable. So try to build a very informative and helpful content that make a significant impact on people so that they will be able to share it with their circle. This is actually called the word of mouth marketing technique.
Try to Make Your Content Easy
Navigating, getting information and transacting are three basic reasons why the target audience use various search engines. So, once the audience is hooked by the content you built, make sure that you make your content easy for your customers to find, comprehend and use in order to convince them to buy.
Garner and Integrate Some Useful Links
Integration of some other useful and highly reputable websites in your content is very effective to increase your business ROI. The reason behind this is that these high-quality links are a key factor of ranking for the search engines to ascertain the most dependable pages of your website. If your website or even some of its pages are seen as very trustworthy, the website is more likely to rank higher. Remember, when you create a set of content (blog posts, images, videos, etc.) and integrate it into your site, do not just link them together. You will also have to ensure that your set of content create the sort of content that people can easily cite them, to develop the content’s trustworthiness in the eyes of most popular search engines.
If you missed or overlooked it, the most popular search engines, like Google, just enact an update to its ranking system, called the algorithm, to make sure that a good user experience is gained by the searchers who use smartphones. In fact, with the rapid technological development and progress, search via smartphones has overtaken PC and laptop searches, so it is important to make sure that the business content you created always consider re mobile device used by a majority of the potential customer.
One of the major blunders made by businesses with content marketing is the assumption that if they integrate any old content into their website, it will be effective to reach the target customers. It is totally wrong assumption. Building digital assets is the key to prolific content marketing but such digital assets must be informative, authentic, pertinent and actionable.
Once more, always ensure that you create searchable, discoverable, sociable and shareable marketing content because you can overreach your competition easily, while convincing your customers.
John Kelly is a professional blog and content writer having more than 5 years of experience. Currently he joined an essay writing service to provide assistance and guidance to the marketing students who want to achieve their goals but have low skills.
I would like to welcome Serina Levis to NAG today. She is here to offer a fresh perspective on why content is important to social media marketing. Check it out and enjoy!
Whenever we talk about social media and a brand’s growth on the social media platforms, we always ask them questions like:
The answer to all these questions is very simple. It begins with the presence of the content or the lack of it.If your social media page is not performing well, it means you seriously lack the right content. If your social media page is growing with leaps and bounds, then this clearly means that the content you are posting is great and users love what you share. Content is the actual meat of your social media presence. Everything that you post is called content, if you do not have any content, your page is just a blank template and nothing else.
The importance of content is more now than before because of the communication clutter and stringent policies of all the social media platforms. If your content is not right, then there are chances people will not like it or even before that, the social media platform will not approve of it. Today’s guest blog post is going to talk about reasons why social media is so reliant on content and how does content help you get success on social media.
Content is the way you communicate
One reason for the importance of content onto the social media platforms is because of the fact that it is the only way to communicate with people on social media. Consider content as the language of social media. Now imagine how if you use the wrong language in real life situations can result in you being not really appreciated by the people you are interacting with. The importance of language is so high in real life and so is the importance of content in social media.
Content is what people feel
Content is something that people actually feel. They get emotional with what you share. For example, if you share a tragedy, they will feel sad and if you share something happy, they will be content. Content is that element which directly affects the users of social media and so the importance is very high.
Content is information
Content is also information about you, your company and the services you offer. If it is not appropriate or right, then it is directly having an impact on your organization’s credibility and your brand equity.
Content is knowledge
On many occasions, social media content is also a source of knowledge for the users. If your social media content is not saying anything insightful, then new people are going to simply ignore it. This is why it has to be absolutely credible and something which your users will be surprised to read. This is why so many brands rely on “Did you know” kind of facts on their social media posts.
Serina Levis is the author of this blog post. Serina is a senior account executive at a social media firm. He encourages writing blogs on websites, which is why he frequently contributes to the website AssignmentDoer.co.uk follow her on: G +
I would like to welcome Eilidh Edgar to NAG today. She is here to share some of the most deadly sins that can hurt or even kill you brand.
Personal Aside: the example used in Sin #6 is never ok anytime or anywhere. Just sayin’.
Social media can truly make the image of your brand. But at the same time, if done incorrectly, it can also break your brand and ruin its entire image.
The deadly sins of social media do not just turn off your customers; in fact, their impact is more severe than that. It gives off a bad impression about you as a company and also generates negative publicity, which can seriously hurt your brand. Read on to know more about the seven deadly sins of social media marketing:
1. Mixing Religion And Politics With Your Brand
These are two topics that will seriously antagonize your customers no matter what side you take. When friendships can be severed over religious or political opinions, keep in mind that you are only a business. It would be much easier to sever ties with you.
2. Mixing Personal And Professional Accounts
Your business social media account should be strictly for business. Granted, you need to introduce a personal anecdote or two to add a personal touch but before you post your personal drama, ask yourself these questions:
Refrain from posting if the answer to any of these questions is “No”! The only exception to this rule is when you want to clarify something to your customers. For example, “I will not be taking orders today due to a death in the family”.
3. Losing Your Cool
When you lose your cool in a physical store, the effect is generally contained. But if you lose your cool on social media, it puts the brand’s image on stake because any bad incident has the potential of going viral through either a picture or a video. Remain courteous to customers at all times, no matter how many times they test your patience. This will help you get out of the situation with your reputation and integrity intact.
4. Tooting Your Own Horn
Highlight your achievements but donot make it sound as if there is no one else in the world that is better than you. Firstly, that is not quite true. Secondly, there is nothing more off-putting than arrogance in almost any field. Let others decide how good you are at what you do.
5. Sounding Too Greedy
Yes, you are out there to make money but do not keep going on and on about it. Your customers know very well that you are in a business and you will be making money from it, but rubbing the ‘money part’ in their faces will only annoy them. Social media gives you the opportunity to connect with your customers on an emotional and personal level; take advantage of it.
6. Resorting To The Distasteful
A rape joke may be OK within a selected circle of close friends but in a business setting, this will only alienate your customer base. Not only everyone has different taste when it comes to jokes but also there are limits that should never be crossed especially when you are doing business.
7. Using Cheap Tactics
The best way to get your customers to “like” your content is to make it genuinely likeable. Avoid resorting to cheap tactics such as posting content that include things such as: “like this post if you have guts” or “share it at your own risk”. It only makes you lose credibility and respect in the eyes of your customers.
If you are guilty of any of the above, take a good look at your social media strategy and revamp it if you have to. Be honest with yourself, and do what is required.
Eilidh Edgar is a career consultant at write my coursework mainly specializing in developing next gen leaders and entrepreneurs. She also loves to blog about the changing trends and methods in the online business industry.
I would like to welcome Sheena Mathieson to NAG today. She is here to share 5 tools that everyone who uses Twitter for business should use. Enjoy and try them for yourself!
Many companies are now turning from one social tool to another in order to reach out to a specific audience. This refers to the kind of audience that the online industry is relying on so that they can reach an array of the company’s products and services. Using a social tool like Twitter allows the distribution of information to reach each and every Twitter follower. Here are a few tools that everyone in any Twitter follower industry should consider using.
Long links can take up a lot of characters, which can be a problem for Twitter whose characters are limited. If anyone needs to shorten those links, it is recommended to use Bit.ly. Not only that, but it saves a lot of time by sharing these shorter versions of links to more than one account. Through Bit.ly, individuals can make customized domains that match for their company. This personal touch creates trust among any Twitter follower.
Hootsuite is another favorite tool used by the online industry. If a company uses more than one social media, Hootsuite allows its users to manage them instead of having to open them individually. By doing it this way, it saves a lot of time and effort that can be used somewhere else in a more productive way. Not only is it easy and convenient, it is a single platform that allows you to access all of the social network channels that the company is in.
Another popular social tool used in the online industry is BufferApp. Instead of flooding every single Twitter follower with interesting and relevant news that one finds every minute, this tool allows the user to send these links in accordance to a schedule. This is important so that followers won’t get annoyed with overloading of tweets at a single time. The user can set up a particular schedule based on time to evenly distribute such information.
SocialBro is another social tool that companies can invest on. This is because its users can analyze critical data and assessment towards a path of making important decisions that can enhance any marketing strategy. SocialBro reaches out to a target audience that is vital for any company. It attracts potential clients and customers.
Another powerful tool that can be added to the list is Twitterfeed. Shared quality content can be viewed by the audience over multiple social networks. After users have distributed the content, statistics can be tracked and monitored. This way, users can analyze which content is popular among the audience so that users know what kind of content to look for in the future when the need arises.
All of these social tools can be used in the online industry in order to boost and promote a particular business to an audience who is in need of such product or service. These are meant to be used for long term measures so that companies can watch as they progress or bounce back after a series of downfalls. A combination of marketing strategies as mentioned earlier are important in order to reach the company’s goals.
About the Author
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
I would like to welcome Katherine William to NAG today. She is here to share some information about using social media in business administration which authors and writers can glean from since being an author is a business in itself and social media is necessary. Enjoy!
Technology has touched every single aspect of human life and picturing life without it is awkward and unmanageable. Social media is a novel and an impressive product of technology, around which our lives are dependent, absolutely and completely.
By saying our lives revolve around social media is actually true in a literal sense. People are more impressed by this new approach rather than any other thing. Social media is defined as online communication through different mediums such as websites and blogs.
This approach is novel in its sense because no other such development has taken place. Social media is used for a variety of purposes that include exchanging information, expressing opinions, defining strategies, sharing photos and manifestation of speech.
This is defined as a vast and huge medium through which one corner of the world is actually connected to the other corner. Initially, used for entertainment purposes and commitments, the scenario has again taken a turn and social media serves purposes other than entertainment as well. Social media, hence is used and adopted by different business oriented folks who are learning and are on the verge of expanding their business and what better and a perfect way could there be other than the social media?
Social media has enough space for advertising purpose, these new websites allow young entrepreneurs, financiers as well as other business agencies to promote their work and communicate with other businessmen as well. This result in exchange of information, which is benefiting both sides not only that, but also businessmen can advertise and promote their industries through this forum.
With the help of paid services, business companies can advertise on social media through which exposure and publicity is given to their respective companies. Since, social media connects different minds, it helps to promote and publish the work of businessmen and their companies. Moreover, new business strategies are appreciated and acknowledged throughout with the help of social media. In a nutshell, social media is a perfect opportunity for the purpose of business publicity.
Social media is an exceptional way to study and receive information as well. Business related tips are available online and also posted on different social media websites by professional expert businessmen. Hence, to increase business related information one can also pay a visit to social media websites to keep themselves updates and enhance a bit of knowledge relating to the field. Lastly, business related debates can help create a healthy environment that can bring the two poles together for one purpose.
Enhancement of Business
With the help of proper advertising, promotion and exposure many existing settled business companies can post job requests on social media as well, which helps them to gain maximum employees of experienced nature. This is how businesses are improved and enhanced and this is another way to open up different global branches across the world. There are different websites available, created solely for the purpose of professional communication and linkages. These associations are created to enhance professional relationships among people.
Katherine William is an employee at Chiefpapers-Academic paper writing. She has been working in the company as a Senior Assignment manger for 5 years. She has received her education in the field of Computer Sciences and has earned a Masters degree in Business Management.
I would like to welcome Maxwell George to NAG today. He is here to share some thoughts about what could be changing in social media this year. Seems exciting. Enjoy!
The secret to staying in the market for all social media networks is to continuously evolve, grow and offer its users something different as well as private. Privacy in social media is something which has recently become a major concern for the users. With the hacks and malicious activities going on, social media users and the experience are going through a kind of turmoil. Recently released news about Face book and Twitter being hacked and the passwords being publicly available to, everyone has taken the social media world with a wave of concern.
Fast forwarding to the New Year and coming future, we still social media are only going to get stronger every passing year. The rising challenges will only help social media networks to strengthen and address all the issues and come stronger. Social media has become such an amazing reality, that now it is next to impossible to think it will start to fade away or eventually cease to exist. Every year, in fact, we will see further changes that will not only improve the overall user experience of social media, but also something different and better in terms of connectivity as well as security. Our blog post is going to focus on various changes that are expected to take place in the social media field this year and how it is going to change the way we use social media networks.
Payment Security and Options
It has been very frequently reported in the news media that the likes of Face book and Gmail are now planning to introduce the facility to transfer money using debit or credit card details of the users. Some users have already reported the availability of this feature on their pages and it is thought all this is under the testing phase. This can be a revolutionary change in the social media networks something which Face book and Google both are known for. Such a change will not only improve user experience, but also offer an amazing new feature to them.
New Networks Mean New Competition
Face book might have countered, it’s competition by taking over Whatsapp and Instagram, but every passing day more and more social media networks is taking up on air. Likes of Tumbler and Snapchat will also invest and see an increase in their user base. So as the new networks take the playing field, competition for already existing giants will increase since users will have many more options to choose from.
E-commerce Integration with Social Media Networks
This year might also see the integration, e-commerce functionality with the big social networks. This means users will be able to do their shopping while browsing through their social network profiles. The likes of Amazon will have increasing competition if users get the opportunity to shop from their social media profiles.
More Security and Privacy Regulations
It is not a hidden fact that more and more work is being done in terms of managing privacy and security amongst the networking profiles. We will see different policies of passwords, user identification and registrations regarding the registrations of profiles will take place.
Maxwell George is the author of this blog post. Maxwell has worked with different social media agencies and now has one of his own. He likes to talk about social media and technology on various forums like.
I would like to welcome John Kelly to NAG. He is here to share a few ideas about how content can–and usually does–go viral. Please note this is no magic bullet or one-size-fits-all, foolproof thing. But enjoy!
As if the social and digital media weren’t enough, more and more discoveries and concepts are being birthed today. One has to be a successful planner or a brand has to have great insight with this kind of media, and it is important and essential to not only understand how these concepts work, but also figure out a way to get them working for your own particular brand. Within all those new concepts that have taken place with the growth in social media much of it relates to content and its marketing. There are different schools of thought that tailor to the question as to what makes your content strong? One such school of thought is that your content is strong when it goes viral. Now the next question comes, what exactly do we mean by viral? Viral in its generic definition means something which is contagious and has the ability to affect others just like viral infections. Similarly, content is viral when it is absolutely contagious. Now how do we do that? Well, today, we are going to post exactly about what makes your content contagious and make it so viral that within a few seconds you will reach a million users.
Using Strong Emotional Appeal
Most social media planners focus only on the aesthetics and strong delivery of their own brand message. This is not exactly what works on social media. In order to create strong viral content besides your brand message, you also have to appeal to your users. The best way to achieve that is to create strong emotional content. According to a popular research, most of the content that goes viral has a lot to do with the causes and emotions of the people. So the next time you are working on social media content, keep emotions as your main drawing board.
Content Should Reflect Your Identity
The content that you make should be unique, original and prove your identity. Content that resonates something which has already been done before is never going to be viral, because it has already been done and dusted. Brands that work on creating extremely unique and emotionally strong content like Coke, always get the best viral rate and reach. You should find three key strengths about your brand that perfectly resemble your identity and then it will become easier for you to deliver that across your content and communication.
Assess Your Content Through Your Own Perspective
Once you are done with finalizing your content, do a small case study or focus group session with yourself and your employees. Use the same content and find out if they were the users. Would they actually like the content? And not only that, will they make an effort to share it with their friends and folks to make it viral? If the answer to this is yes, then you can go ahead with it, if it is no, this means you need to rework your strategy.
Try to Capture Moments
The best kind of content which goes viral is related to emotions and with them they are usually moments, memories and situations: everything that resembles something that is faced in reality.
John Kelly is the author of this post. He is working for the sake of student who needs tips to create projects over social media. He also joined with a legitimate firm of paper writing service – AOneEssays to to provide customized assistance and guidance to the students.
I would like to welcome Kate Cross to NAG today. She is here to share some thoughts about getting a better Return on Investment (ROI) on digital marketing–and this can apply to authors as well. Enjoy!
Since the growth and evolution of the internet world, marketing and branding experts have treated it as a platform to magnify and experiment different approaches to get their brand loyalty and get close to their consumers. They are also busy in trying to establish a direct connection between the digital marketing and sales, something which has been traditionally done with other mediums of communication like Television or Out of Home. It is not a surprise, which most of them have failed in their experiments of connecting sales to the internet. Digital and social media marketing is not something that will generate direct sales for you, it is and should be used for a completely different purpose. Companies, who realize this soon enough, do not fluff their lines and grow as a brand on the internet, while others who stay persistent with this philosophy often face certain failures.
Digital marketing is not about growing your sales revenue, throughout the research and case studies, it is a proven fact that digital and internet marketing is more directly connected to consumers and should be used to leverage the brand to increase its marketing, awareness and loyalty, instead of pushing the audience to buy the product. The more you push your sales to the internet audience, the worst your return on investment will be. If you are aiming to maximize the ROI on your investment and get the best value out of the Digital Marketing, then follow the last four sections of our post.
Create a Care for Your Approach
Consumers online look and seek brands that have a “We care for you” approach. They are more interested in how as a brand you can solve their problems, or add something significant to their lives. This is why more advertisements on the internet are revolving around problem solving approach. For example: Do you wish to lose weight? Or something like: Wear the famous jacket this winter. Consumers want brands to understand them and then tailor their services. This means that letting the consumers feel exclusive and personal, developing a strong connect and an appeal with your consumers (source: Canada SEO firm).
Be very relevant and specific
What brands do is try to create mass appeal with their products in order to push sales and maximize reach. This way their message becomes highly irrelevant and too public to develop a personal connect. On the internet, you should be very specific as well as highly personal. Filter your target audience and only aim for the spots and websites where a large chunk of consumers is expected.
Create a Holistic Approach
Never use different communication messages on different platforms. Your way of communication and method might be different, but never make your communication speak different things on different platforms. This way not only your audience will get confused, but your brand essence will also get lost in the clutter and difference of the message.
Look to Better the Experience of Your Consumers
Work to improve the experience of your users by having a really good and seamless website or applications that you have.
Kate Cross is a Digital Media expert in the MENA region. She works with various clients, specifically with the technological and B2B ones. Her advice on the digital media front at Online Essay Tigers Services is largely valued and appreciated. Peoples can follow here at Facebook–Twitter.