I would like to welcome back John Kelly to NAG today. He will share some thoughts about what to do to help you social media campaign. Do note, however, that this is not an overnight thing. Enjoy!
Almost all huge conglomerates as well as small independent businesses are present on the social media nowadays. This is because social media is the best and easiest way to communicate with consumers and get instant feedback. So, being present on the social media is not just a luxury for a business, but it is the need of the hour.
If you are about to start your very first social media marketing campaign, then here are some tips that might help you to get started.
Define your goals:
The most important element in your campaign is what you are trying to achieve via this campaign. You have to sit down and define your goals and their objectives prior to working on your campaign as your campaign will be built along these goals.
Once you have established your goals, assign each goal a definite result, i.e. what will define that you have achieved that goal.
Then, once you have done this exercise, your campaign will be developed around the goals. Basically, through your campaign you will devise methods to achieve these goals.
Consider your options, target what is necessary!
The social media opens up a vast array of options for you! You have blogs, contests, forums, discussion groups, social networking as well as music websites and the list goes on. But, instead of just jumping into the ocean without any knowledge, you should focus on one area first.
For this, you will need to define your target market. For example, if your target market is teenagers and your business is related to beauty products, you can easily use Facebook, Instagram as a starting point for your campaign as you can post pictures and videos on these sites, as well as beauty tips and advice.
Remember, don’t overdo it as you will end up getting confused and overwhelmed, just focus on your specific target audience and start small, after you have mastered one area then move on to the next.
Regularly post updates with a consistent message:
Once you start your campaign, remember it is critical that you post regular updates on your page or your blog.
Your post should be engaging and entertaining as well as informative. Useless content will render your campaign useless!
If you don’t know about optimized content, you can take online courses on it or hire an SEO manager, but all your posts should be optimized to get the maximum audience.
Furthermore, your message through every post should be consistent.
Build relationships and communities:
The main reason you are shifting to social media is that you want a stronger bond and a close relationship with your consumers, so focus on a two way communication.
All of your content should not be advertizing related as it will seem that you are pushing your product too much, rather engage your consumers and try indirect methods of advertising. Your aim is to build trust and confidence of your consumers, so you have to respond to their queries on time and try to build a relationship beyond that of a marketer and the consumer.
John Kelly is a renowned academic writer. Currently, working with the team of Get Essay Done, he is a content writer as well as a mentor for students who need guidance in writing.