I would like to welcome Jenny Gunn to NAG today. She is going to share some thoughts with us about developing a social media strategy for you brand or company–which an author is! Enjoy! Social media is the new powerful tool that can either make you or break you. It depends on two things, first your consumers and their behavior on social media and the second is you. The way you use social media depends on how you will progress on the digital footprint. The power of social media is such that it can make a brand last long enough in the minds of consumers in a matter of seconds and overnight. This is the reason, most of the companies, brands and people are now jumping over to take the social media platform and give their brands a great Digital footprint. However, just being on social media means nothing. Consider social media a space with infinite possibilities, so to be effective enough, you need to have a strategy in mind and a map of how will you progress, what will you do and what channels will you use on the social media front to make sure that it is beneficial to you rather than destructing. To define a great social media strategy you need to keep few things in mind which are in the following sections of this article.
Understand your Brand and the Need for Social Media
Going on social media is not just for the sake of it. First, understand your brand and the essence of it, try to learn how can this be translated into the social media communications? Find out the key areas of your brand that you will highlight and use in your pages and channels. It is also important you follow the branding guidelines exactly as they are laid out in the social media. A same company giving out different messages on different channels will never be successful.
Understand your Target Audience
To find the right track on social media, find your target audience and see how they behave, what channels they use and the timings they are online. All this could be found through research very easily. Once you find your brand audience, it becomes very easy to concentrate and focus on the strategy in one direction.
Once you have the target audience and brand essence set, now is the time to define objectives that you wish to achieve through your social media management. Is it the brand awareness, is it the sales or a promotional campaign. Whatever it is always defining your short and long term goals, to identify what you are trying to monitor and measure your success rate over the period of time.
Use a Holistic Approach
Do not just focus on one channel or platform; make a holistic approach on social media which is perfectly connected with your overall marketing and media campaign. The holistic approach is something that will ensure your brand gives out the same message wherever your target audience goes.
Always get this, that social media is not free. Remove this perception and keep some significant budget for your social media strategy and implications.
Jenny Gunn is a famous social media activist. She runs various page management campaigns for her clients and frequently posts on Assignment Done UK Writing Service website to guide people on the social and digital media front. For more details join her at Facebook|