I would like to welcome Serina Levis to NAG today. She is here to offer a fresh perspective on why content is important to social media marketing. Check it out and enjoy!
Whenever we talk about social media and a brand’s growth on the social media platforms, we always ask them questions like:
- How did you get the X number of followers?
- Why did your brand not work on certain platforms?
- What is the ROI on the social media platform?
- How do I get users to talk on my page and share what I post?
The answer to all these questions is very simple. It begins with the presence of the content or the lack of it.If your social media page is not performing well, it means you seriously lack the right content. If your social media page is growing with leaps and bounds, then this clearly means that the content you are posting is great and users love what you share. Content is the actual meat of your social media presence. Everything that you post is called content, if you do not have any content, your page is just a blank template and nothing else.
The importance of content is more now than before because of the communication clutter and stringent policies of all the social media platforms. If your content is not right, then there are chances people will not like it or even before that, the social media platform will not approve of it. Today’s guest blog post is going to talk about reasons why social media is so reliant on content and how does content help you get success on social media.
Content is the way you communicate
One reason for the importance of content onto the social media platforms is because of the fact that it is the only way to communicate with people on social media. Consider content as the language of social media. Now imagine how if you use the wrong language in real life situations can result in you being not really appreciated by the people you are interacting with. The importance of language is so high in real life and so is the importance of content in social media.
Content is what people feel
Content is something that people actually feel. They get emotional with what you share. For example, if you share a tragedy, they will feel sad and if you share something happy, they will be content. Content is that element which directly affects the users of social media and so the importance is very high.
Content is information
Content is also information about you, your company and the services you offer. If it is not appropriate or right, then it is directly having an impact on your organization’s credibility and your brand equity.
Content is knowledge
On many occasions, social media content is also a source of knowledge for the users. If your social media content is not saying anything insightful, then new people are going to simply ignore it. This is why it has to be absolutely credible and something which your users will be surprised to read. This is why so many brands rely on “Did you know” kind of facts on their social media posts.
Serina Levis is the author of this blog post. Serina is a senior account executive at a social media firm. He encourages writing blogs on websites, which is why he frequently contributes to the website AssignmentDoer.co.uk follow her on: G +