NAG would like to welcome back Sheena Mathieson to the blog today. She is here to share some insight as to why Facebook may be going nowhere by some businesses. Enjoy! Feel free to discuss by leaving comments!
Just some few years back, Facebook has become a global social media phenomenon. It had effortlessly taken down strong competitors and had ruled the rank of being one of the most visited websites on the internet. Certainly not one would disagree that it had naturally become a lifestyle. With no less than 2 million users online every day, the social media website had also transformed into being a massive platform for businesses to capture a wider scope of consumers and clients. This idea is what is called “Facebook Marketing.”
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For some time, this brilliant impression had fuelled and supported businesses most especially those who are creating start-ups. Facebook pages were created to reach out to different types of markets with each having their own strategy to increase Facebook post likes and attract potential buyers. However, engaging in Facebook marketing can also have its own unfortunate downsides. While the potential reach of the market continues to increase, the real organic reach also continues to decline. Organic reach is the count of audience you can reach for free on Facebook by posting to your Page. For some time, this had been observed, and the significant decline had been proven.
Statistically, there are now more than 50 million business pages and counting. On a daily average, these pages post at least once a day – that is, on top of the daily post that each person makes which accounts for twice a day as an average. A user finds more than a thousand posts in their feed every day, but if one has many friends and likes dozens of pages, that projection can reach up to 10,000 posts per day. Logically, it has become more difficult for advertisers to reach out to their target customers.
According to an official statement offered by Facebook, they are expecting that the sharing of an individual page’s posts will gradually drop over time, as they are also trying to continually work on making sure that the common people will still have a meaningful experience on the site even with ad interruptions. This simply means that they are going to decrease the visibility of a page update to its respective Facebook followers, regardless if the advertisers even buy Facebook posts at variable costs.
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Using Facebook Reactions as Marketing Strategy
The announcement was taken seriously by those heavily affected. These sparked issues forcing marketers to shell out more to pay for their fans’ attention. Despite the grueling news, there can be alternative ways to study and drive through reaching out a bigger market. A good example would be the recent update on Facebook like and hit buttons.
These simple emoji tools allow you to express your feelings over a certain post; it has also massively drive Facebook marketing to a different level. For businesses, these allow them to gather better information about their target customers – what they love, what posts they like, what makes them sad, etc. These adorable icons are the so-called, “Facebook reactions.”
Creativity is the Key
Also, establishing a strong market database is essential to make the most out of Facebook marketing. Big companies are in no doubt safe at this point. Just like any other advertising strategy before Facebook marketing occurred, it is imperative for companies to consider more practical ways to stay competitive.
Now applying it to social media marketing, small and start-up companies need to find ways to make a good reach possible to increase Facebook likes. An obvious way is to create catchy and great post content. Everything boils down to the quality a company delivers and how they interact with their audience. This applies to all regardless of the size and budget.
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Despite the growing commotion, one does not necessarily need to be overly concerned. It is only but natural for a business to face adversity; it is part of learning and growth. Similar to how Facebook had evolved through the years, from a like button to the birth of Facebook reactions, the industry is now becoming more and more social; thus, the need for maturity should be considered.
It is inevitable that advertising is an important source of revenue. However, for business relying solely on Facebook as their hub, they should start considering a more practical approach to renting an office or discovering other means of reaching out. Budget in advertising can be spent other than to buy Facebook posts. A lot is at stake, and everyone should be more wary and witty, or else somebody will take advantage for profits.
Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.